HID Global Targets North American RFID Market With Expanded Presence and Portfolio

HID Global, a provider of solutions for the delivery of secure identity, has expanded its presence in the North American RFID market with key recent additions to its product portfolio and the appointment of David Chose to establish and manage a sales organization while expanding distribution and integrator channels focused specifically on the U.S. and Canada.

“HID Global's industry and logistics business is an RFID leader throughout Europe, and now we are extending our business to the North American market for RFID tags that support asset-tracking, process automation, medical processes, waste management and identification of returnable transport items, laundry, livestock and pets,” said Marie-Francoise Glotz, VP of Industry and Logistics at HID Global. “With our recent portfolio additions and David's appointment as North American SM, we are well positioned to execute on significant growth initiatives in this large and growing region.”

Chose has more than 10 years of sales, business development, and system implementation experience in the RFID industry at companies including Omron, CCL Label and TI. His experience spans low-frequency, high-frequency and ultra-high-frequency RFID technologies, and includes the development and implementation of various RFID asset-tracking solutions for medical, laundry, waste management, industrial automation, logistics and security applications. He received his bachelor's of science degree in electrical engineering from the University of Washington.

HID Global recently extended its product portfolio of RFID tags for a broad spectrum of industries and applications, adding several solutions which feature a broadband Self Resonance Frequency from 860 to 960 MHz that specifically supports North American frequency requirements. These products include the company's latest Electronic Product Code Global Class 1 Gen 2 UHF On Metal RTI Transponder solution that allows up to seven meters read range worldwide without any performance reduction, and the InLine 120/52 UHF tag design that combines the greatest size-to-performance ratio with fast, accurate container identification, a 6-meter read range, and rugged design.

Research firm IDTechEx said in its July report entitled "RFID Forecasts, Players & Opportunities 2011-2021" that 43 percent of the 2.31 billion RFID tags shipped during 2010 will be sold and used in North America. The firm said it expects the value of the entire RFID market to reach US$5.63 billion during 2010, up from $5.03 billion in 2009. This includes tags, readers and software/services for RFID cards, labels, fobs and all other form factors.
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