Axis Communications will demonstrate how it is continuing to open new opportunities and delivering a smarter and safer world of video surveillance at IFSEC International 2014.
Axis Communications will demonstrate how it is continuing to open new opportunities and delivering a smarter and safer world of video surveillance at IFSEC International 2014.
As well as showcasing the latest innovations in network video at the international security trade show, Axis will be inviting attendees to learn first-hand how partnering with them can help businesses discover new markets and tap into new commercial opportunities.
Axis will be joined by 5 of its key partners offering visitors the chance to learn more about cloud hosting, edge-embedded analytics, efficient transmission and the use of network video to continually drive business improvement and performance as well as safety and security.
Sharing the Axis stand (Stand E1000) will be leading video analytics companies, Digital Barriers, IPS Intelligent Video Analytics, Wavestore and also communications and video specialists Falt Communications and video hosting system provider, Observit.
The Axis stand will feature some of its most cutting-edge technologies, including the latest innovations in ultra-high definition 4K resolution and AXIS Camera Station software for video monitoring and recording. Other advances on show in the ‘image usability' area will allow visitors to see first-hand Axis' Lightfinder technology as well as its Wide Dynamic Range (WDR), thermal imaging and other technical innovations such as its nitrogen-pressurized stainless steel HDTV PTZ dome cameras.
In addition, Axis will also be dedicating an entire section of the stand to its hugely successful partner programs, including the Channel Partner Program and the Architecture and Engineering Program, designed to support network architects engineers and consultants involved in the design and specification of IP-based security systems.
As part of its commitment to training and development, Axis Communications' Academy will also have its own presence on the stand. After having trained over 40,000 people globally and with training in the Northern European region at record levels, the Axis Academy is proving to be an expert in its field and clearly demonstrates the desire for recognized certified training to enable surveillance professionals to differentiate themselves in a crowded marketplace.
Atul Rajput, regional director, northern Europe, Axis Communications, said: “I passionately believe that, as an industry, we are guilty of underselling the benefits of network video. All too often network video is viewed as a cost when in reality it can be a revenue generating opportunity.
“We know that one of the benefits of network video is the endless opportunities for integration into complementary applications, but the question remains, is that of real benefit to our customers and what opportunities does it present? We need to be bold and engage with all areas and departments as our technology touches every part of a business from logistics and operations right through to marketing and, of course, security. Network video shouldn't be just a cost center; it should be a key component in driving operational efficiencies throughout a business. ”
“For years the conversation has only been about the transition from analogue to digital – that discussion has ended. Today's successful companies are those that are proactively looking at ways in which network video can create new business opportunities. Companies that embrace this and strive to discover new and innovative solutions can look forward to a smarter and successful future. ”
“At IFSEC we are determined to show people how we can help them and their organisations not only enhance their security, but also add real value to their business. We believe that our experience and that of our partner network mean we are perfectly positioned to drive this change.”