Assa Abloy / Traka expands global reseller appointments

Assa Abloy / Traka expands global reseller appointments

Traka, a developer of intelligent key and asset management solutions around the world, has appointed 16 new resellers in 2013 including 10 in Europe and 5 in Asia. These new channels join a network of 40 global resellers spanning countries such as Hong Kong, Turkey, Colombia and Poland.

2013 has seen the highest rate of reseller appointments for the company so far as a direct result of the indirect channel strategy being implemented by Brenda Taylor, sales & marketing director, since her appointment in January.

To continue the growth of the business internationally, and pursue the channel strategy, Stephanie Hensler was recruited last month as International Channel Manager and will play a key role in maintaining the 30 percent growth rate year-on- year that Traka has celebrated through an expanding network of resellers and distributors.

“Having managed the North American and International Channels based in the USA, I am very excited at the opportunity of building Traka's partner relationships in Europe, the Middle, Far East and the rest of the world” said Hensler. She continued: “Traka has had tremendous growth in the UK and USA and, being part of ASSA ABLOY for a year now, we will use our strengths to capitalise on our EMEA growth along with the rest of the world, a challenge that I am relishing.”

Secure Technology Solutions Ltd is one of the recent distributor appointments for Traka and Justin Barrett, Director, said: “We are very proud to be associated with Traka and immediately saw the potential for a scalable electronic asset control solution that provides comprehensive compliance and audit capabilities for keys and other assets. As a value-added distributor for the European and African region we reinforce our commitment to integrated solutions as we provide higher levels of support for Traka's regional customers, resellers and integration partners. The opportunities are immense.”

A brand new reseller setting up Traka in Colombia said: “We are delighted to be working with Traka and part of its global expansion as the fastest growing access management specialist in the world. We will work to establish Traka as a leading solutions provider across Colombia and South America as there is huge potential for technology-driven security solutions that complement existing architecture. I feel so passionate about this I am relocating from my home in France to start this business in Colombia because I believe that there is massive potential in this growing market. Colombia is often referred to as the rising star of Latin America. It is also a hub to penetrate the whole South American market. We are very excited to be a part of Traka's growing business.”

Brenda Taylor, global sales and marketing director of Traka, said: “Traka holds the leadership position for market share in key management in the UK and it is no secret that the international growth opportunity is exponential. This is truly an exciting time in Traka's history and we will have a strong team to deliver the next chapter in Traka's evolution. My expectation and growth strategy is to grow the Traka business by over 300% over the next five years. The addition of 16 resellers already this year is a testament to the viability of our strategy.”

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