Top 25 Italian security leaders: The Italian security market under the microscope

The new edition of "Italian Security Leaders, Top 25" notes that the market achieved 1.88 billion euro last year, driven by 179 companies that increased their revenue in 2017. The survey examines the results obtained during the last seven years by the 363 leader companies in the Italian security sector and fi nds that the sector has expanded by 6.2% compared with 2016.

The growth is not uniform, however, and has affected slightly less than 50% of the sample examined. In other words, most companies have seen a falling market share and opened 2018 in a relatively weak position. This has accentuated the polarization (already seen during the last two years) between commercially dynamic, innovative companies and those that struggle to achieve a profi t and fi nd new customers. Compared with our previous survey, the number of leaders in the Italian sector is reduced by 34 players. Many companies have closed and others have been bought up.

This trend is expected to increase over the next two years. The security sector has embarked inexorably upon a consolidation process that will see a gradual reduction in the number of companies, to the advantages of those that succeed in identifying opportunities for development and adapting their business model. The cause of this increasing gap between successful companies and those in difficulty is attributable to increased competition, new technological challenges and the diffi culties experienced by some managers in interpreting market trends and successfully analysing the end consumer's needs and requirements.

*This report was prepared by Secsolution Magazine, Italy's leading security media with over 30 years' experience and 70% market share. 

Secsolution focuses on providing innovative, independent and useful content which its' readers use to advance their skills and knowledge, it has high credibility and influence in the Italian market and is particularly strong among integrators and end-users.

Secsolution's audience is highly profiled, companies interested in the Italian market can make sure they reach the right targets for maximal ROI of their marketing budgets and influence channel players buying decisions. For more details and marketing campaigns advice please email intl@newera.messefrankfurt.com.

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