Zhejiang Dahua Technology posted strong growth of more than 50 percent in the first half of 2011, reaching US$123 million. In addition to approval from customers worldwide, Dahua also gained recognition within the industry which has helped to reinforce its reputation.
Founded in 2001, Dahua has taken giant leaps during the past decade. Years of devotion have led to a rich product portfolio, which moves Dahua closer to its goal of becoming a total solution provider. Over the years, Dahua has continued to be customer-oriented and does its best to become “your exclusive tailor” — knowledge of and catering to buyer-specific wants and needs.
Zhejiang Dahua Technology posted strong growth of more than 50 percent in the first half of 2011, reaching US$123 million. In addition to approval from customers worldwide, Dahua also gained recognition within the industry which has helped to reinforce its reputation.
Founded in 2001, Dahua has taken giant leaps during the past decade. Years of devotion have led to a rich product portfolio, which moves Dahua closer to its goal of becoming a total solution provider. Over the years, Dahua has continued to be customer-oriented and does its best to become “your exclusive tailor” — knowledge of and catering to buyer-specific wants and needs.
On the way to being “your exclusive tailor,” Dahua aims to provide customized products and solutions to bring about a positive outcome for both Dahua and end users. In order to achieve this goal, strong performing products are marketed and sold with proper sales strategies.
R&D Team
Fu Liquan, President of Zhejiang Dahua Technology, has always attached great importance to R&D. “The core value of a company is its technology, and Dahua's products should be unique and superior.” Each year, Dahua invests 10 percent of the revenue into R&D for increasing innovation. This year, Fu plans to further expand its R&D capability via increasing the investment budget and recruiting an additional 1,000 engineers to its existing 800-member strong team.
Market Strategy
In addition to strong support from products, Dahua also deploys a well-planned marketing strategy. On the overseas front, the company enjoyed nearly 91 percent revenue growth in the first half of 2011. As Michael Chen, VP of Dahua, expressed, “Dahua will always put customers first — maintaining old partnership and receiving new customers with open arms. Dahua's after-sales system serves as a strong guarantee for clients.
CCTV Products & IP Solutions
A good tailor has a variety of materials and is flexible enough to cater to different demands. As a total solution provider, a full range of products represent the basic material necessities, but knowing customer needs and having the willingness to cater to those needs represents a spirit that Dahua embodies.
Dahua has a complete range of product offerings, ranging from video surveillance (cameras, storage devices and software) to ITS to access control, from entry-level to high-end product lines. The current portfolio features the HDcctv series, the Effio series and network cameras (ranging from 3-megapixel to 5-megapixel) which gives you better visuals. As for the back-end product line, the DVR3.0 marks a new milestone with its customer-oriented interface and multifunctional capability. The DH-DVR3204HF-S provides you with all D1 recording to ensure image quality. The lately released NVR6000 even earned the nickname “Super NVR.”