Sony Electronics Asia Pacific

ASIA PACIFIC, 9 April 2015 – Sony recently announced it is adding 4K imaging to its line of security technologies. The new SNC-VM772R camera combines the enhanced resolution of 4K with low-light sensitivity, leveraging 1.0 type back illuminated Exmor R CMOS image sensor, bandwidth optimisation features, and intelligent scene capture capability to adopt the best picture quality, ideal for city surveillance, transportation, railway, traffic monitoring and airport surveillance applications.

The SNC-VM772R 4K security camera is supported by major video management software and service providers and integrators, including AxxonSoft, Exacq Technologies, Genetec Inc., Genius Vision Digital Inc., Lenel Systems International, Inc., Milestone Systems, NICE Systems, NUUO Inc., On-Net Surveillance Systems, Inc., SeeTec AG and Verint Systems Inc.

Feedback from the field and system providers showed an overwhelming need for and support of 4K resolution in the security market, while also praising the benefits of intelligent cropping.

“From a system workflow point of view, the challenges of 4K are high bit-rates and an increase in storage requirements. Milestone knows and trusts Sony’s ability to provide a solution for these industry-wide challenges using Intelligent Cropping,” says Henrik Sydbo Hansen, Milestone Head of Camera Partner Program (CaPP). “It is our intention to integrate Sony’s intelligent 4K functions with our XProtect Video Management System. We are planning to include extensive support for the Sony 4K security camera in a Device Pack in Q3, shortly after the official release of the new camera. Our open platform enables us to include this support in an innovative and optimised way.”

Philippe Ouimette, Director Strategic Alliances at Genetec Inc., said, “Sony is a long-standing partner of Genetec and we are pleased to support this exciting product. Together, we will enable customers to offer the 4K camera solution with flexible and enhanced streaming.”

Steve Chu, President of Genius Vision Digital Inc. added, “Based on CCTV evolution irreversibility, GVD is confident 4K cameras will become the new standard for the market. As Sony’s partner in the mission-critical enterprise sector, GVD is excited to see such state-of-art innovation technologies which will augment low-light capability and increase intelligent video analysis, while building on our long standing history together.”

“NUUO has been working closely with Sony and it is our pleasure to support this outstanding product on our VMS,” said Nick Jheng, Product Manager, NUUO. “We are excited to offer the new security solution that no other 4K camera could achieve with its unique multi-stream capability.”

Chris Wooten, Executive Vice President, NICE Security Group added, “For years, security systems have been recording unused video at a high cost because of a lack of technology. With the Sony 4K intelligent cropping function, now only the meaningful parts of video streams can be monitored and recorded in an efficient way.”

Wooten continued, “Sony's new intelligent cropping function provides 4K high quality video only for areas of interest, while providing low resolution video for the overview image. The benefit of the cropping function is that the region of interest is dynamically tracked by built-in camera analytics in an intelligent way. We believe this solution is beneficial for our customers such as critical facilities, transportation, and city surveillance. As a result, we plan to integrate this function with our world class Video Management System.”

The new SNC-VM772R is planned to be available in Asia Pacific in the third quarter of 2015. For more information on Sony’s security offerings, please visit http://pro.sony-asia.com/security/