The future of retail is becoming smarter and smarter as the world of IoT and big data helps businesses learn more from consumer behavior thanks to connected devices. At Secutech this year, we saw a lot of solutions that add on to the traditional security system to improve security as well as business efficiency at the Smart Retail Pavilion.
Nuuo showcased their
VCIII retail analytics this year, a tool to leverage video footage collected to provide insights on staffing, store performance, product popularity and customer engagement. By tracking the people flow in a store and generating heat maps, business owners are able to analyze the peak traffic hours and consumer visiting frequency through the solution’s built-in metrics, including window and sales conversions. Featuring facial recognition, POS integration, video recording, shopper engagement and analytic reports – the VCIII is an integrated solution that can help retailers improve and secure their business.
Hikvision Digital Technology has also developed a solution for shopping centers, malls and retail businesses. Developed essentially for retail centers with multiple points of sale, the Hikivision smart retail solution is more than just a surveillance package, also featuring people counting to track customer traffic and volume, automatic vehicle number plat recognition for access control in parking areas.
Retail analytics are on the rise, with various brands launching their own software. Other manufacturers featured at the Smart Retail Pavilion include RetailNext’s 3D people counting system, as well as neovo’s displays created to meet the needs of demanding public and professional environments.
The collection of solutions presented this year shows the endless possibilities in retail that IoT can bring. Soon, learning more from customers and understanding the best marketing strategies to sell products will become easier.