RetailNext, an expert and market leader in retail analytics for brick-and-mortar stores, announced it has entered into an agreement to be the analytics solution provider for the Atlanta Hawks Basketball Club. The RetailNext deployment is integrated into the team’s Hawks Shop locations at Philips Arena.
“RetailNext helps us better operationalize around what are essentially 45 Black Fridays we experience during the course of the season, with extraordinary traffic over a few short hours, but with each guest demanding fast, courteous service.”
- Peter Sorckoff, Senior VP and CCO, Atlanta Hawks
“The Atlanta Hawks are committed to delivering a complete ‘driveway to driveway’ entertainment experience to its fans, and retail is a key component with regards to keepsakes and an emotional connection to the team,” said Peter Sorckoff, Senior VP and CCO of the Atlanta Hawks. “RetailNext helps us better operationalize around what are essentially 45 Black Fridays we experience during the course of the season, with extraordinary traffic over a few short hours, but with each guest demanding fast, courteous service.”
Tracing its origins back to 1946 and a fixture in Atlanta since 1968, the Atlanta Hawks are pioneers in designing and delivering innovative experiences for its fans. This season marks the introduction of new design elements that tie the brand together across the complete fan environment, from team uniforms and licensed apparel all the way to the playing court at Philips Arena.
The Atlanta Hawks join RetailNext’s expanding portfolio of large brands with right-sized stores with smaller footprints, small- and medium-sized enterprises (SMEs) and established retailers making their first forays into brick-and-mortar retail channels.
The Atlanta Hawks join RetailNext’s expanding portfolio of large brands with right-sized stores with smaller footprints, small- and medium-sized enterprises (SMEs) and established retailers making their first forays into brick-and-mortar retail channels.
“RetailNext is excited to be working with the Atlanta Hawks, particularly as they incorporate so many new design elements to create an immersive, engaging fan and customer experience on game days,” said Alexei Agratchev, Co-Founder and CEO of RetailNext. “Gathering accurate, objective and actionable data and deep shopper insights will help the Hawks deliver the exceptional experiences today’s guests expect.”