RetailNext, an expert and market leader in retail analytics for brick-and-mortar stores, announced it has entered into an agreement to be the analytics solution provider for Rawlings Sporting Goods Company, one of the leading manufacturers and marketers of sporting goods in the United States. The comprehensive RetailNext platform will be deployed at all Rawlings-owned factory outlets as the company turns enhanced shopper insights into optimal shopping experiences.
"We are pleased to begin working with RetailNext on various in-store optimization projects. The test-and-learn methodology ecommerce implements today will be the new standard for in-store operations tomorrow," said Scott Kennedy, Business Analytics Manager at Rawlings. "Questions as simple as, 'should we leave the front door open or closed during the day,' will now be evaluated by the shopper acquisition rate metrics gained from RetailNext. Why guess when you don't have to?"
Since Rawlings' inception in 1887, its mission has centered on enabling participation by developing and producing high-performance equipment and protective apparel for athletes from entry-level players to professionals. Available at sporting goods and apparel stores nationwide, Rawlings has factory outlets in five different states.
Rawlings joins RetailNext's rapidly growing client list of over 200 retail brands, and represents a growing segment of new, best-in-class retailers – including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) – who have entered or expanded physical footprints in the brick-and-mortar channel of today's multichannel retail industry.
"RetailNext is thrilled to be working with Rawlings, an iconic American brand found on playgrounds, sports fields, arenas and gyms around the world," said Alexei Agratchev, Co-founder and CEO of RetailNext. "In the past couple of years, we've seen a distinct shift in how in-store retail analytics are being deployed and utilized, and where once the sole purview of large chain stores, brands like Rawlings are realizing value associated with deep insights into today's shoppers and their value-driven shopping behaviors, and in turn are developing best-in-class shopper-centric experiences."