Now quality and peace of mind do not need to come with a hefty price tag with Sony's affordable SSC-LM401 analog surveillance camera. The latest SSCLM401 is cost efficient but does not compromise on performance, form or function. For a small price, customers can be assured peace of mind with Sony's innovative technologies, proven track record, durability and reliability. The new camera will be available in India from October 2011.

"Sony designed the SSC-LM401 to meet the demands of the vast market in India looking for a no frills security solution that is easy to set-up and maintain day-to-day, as well as be able to perform to optimum surveillance levels to protect livelihood and valuable assets. With the SSCLM401, Sony is offering a simple out-of-the-box, well designed and robust system that ensures
reliability,” said Yoshikazu Hirano, General Manager for Security Solutions Asia Pacific, Professional Solutions Company (PSAP), Sony Electronics Asia-Pacific. “For businesses, the need for cost control is paramount, thus the low cost and ease of use of a solid security surveillance camera such as the SSC-LM401 will quickly achieve its ROI,” Mr Hirano adds.

The new analog colour mini-dome camera good resolution of 540TVL and high sensitivity of 0.4lx is achieved by a 1/3-type Super HAD CCD II sensor and Sony's new digital signal processor, Effio-E. Feature-rich, the SSC-LM401 is a highly intelligent camera with technologies that help to focus on capturing incidences that are important. Power consumption at a maximum of 0.9w is perfect for those seeking an energy efficient solution. Especially if it is functioning around the clock, an energy efficient solution will save significant costs in the long run.

It is also packed with ATR-Lite (Adaptive Tone Reproduction), which retrieves greater detail in images by neutralising both high and low luminance areas – bright sunlight and dark shadows, for example, to produce an image of great clarity. iBLC helps improve visibility in low lit areas, while ATW ensures accurate white balance is maintained in changing lighting conditions. At only 84 x 53mm in dimension, the camera is compact allowing it to function inconspicuously. Its light weight adds to its charm at only a 125g, making it one of the lightest cameras in its class and fuss-free to install without the need for heavy duty reinforcements.

About Professional Solutions Company, Sony Electronics Asia Pacific Pte. Ltd.
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Professional Solutions Company (PSAP) is established as a division company under Sony Electronics Asia Pacific Pte. Ltd. It markets Sony's leading broadcast systems, professional video and audio products, as well as videoconferencing, medical and surveillance systems in Asia other than Japan. It also provides customised business solutions, comprehensive technical support and after-sales service to help Sony's customers stay at the forefront of their business. Please visit our website at http://pro.sony-asia.com for more information. For more information, please contact:

Joy Yap
Corporate Communications
Sony Electronics Asia Pacific
Tel.: +65 6544 7713
Fax: +65 6544 7711
E-mail: joy.yap@ap.sony.com