AxxonSoft recently
announced the appointment of Jonty Yamisha as their new CEO. Jonty brings a wealth of experience to the job, having served leadership roles with companies such as Long Arc Capital, FTI Consulting and Arthur J. Gallagher. In this interview, Jonty tells asmag.com about his vision for AxxonSoft and how he plans to further drive the company’s global expansion and technological innovation.
Q: It seems you’re coming from a private equity and consulting background, instead of security. How does this experience align with AxxonSoft’s current needs? How can AxxonSoft benefit from your background?
Jonty Yamisha: While my background includes private equity and management consulting, I've also held executive leadership roles at multinational firms and began my career as a serial entrepreneur. Across all of these experiences, the common thread has been helping companies scale – by aligning strategy with execution, building high-performance teams, and creating systems that support sustainable growth.
AxxonSoft is at a pivotal moment. We have world-class technology and a global presence, but like many high-growth firms, we’re looking to mature our operations and unlock our full commercial potential.
My role is to help bring more structure to that growth – without losing the entrepreneurial culture that makes AxxonSoft special. That means sharpening our go-to-market strategy, improving cross-regional alignment, and investing in repeatable processes that enable us to scale with confidence. I’m excited to be part of that journey.
Q: You mention that AxxonSoft is at a pivotal moment. What are AxxonSoft’s primary challenges right now? And what new plans or strategies will you make to guide AxxonSoft through these challenges?
Jonty Yamisha: I tend to frame things less as challenges and more as opportunities – and there’s no shortage of opportunity for AxxonSoft right now. Over the past two decades, we’ve built a remarkable global business with a strong foundation: trusted customers, loyal distribution partners, and a world-class team.
Our biggest opportunity – and therefore our biggest challenge – is focus. We’re active in so many regions and verticals that the key is prioritizing where we can deliver the most impact, most efficiently.
Strategically, my focus is on three things:
- Listening closely to our customers to ensure our roadmap aligns with their evolving needs.
- Deepening joint go-to-market efforts with distribution partners, especially where we already have trust and momentum.
- Doubling down on collaboration with our OEM and hardware partners to deliver integrated solutions with real-world impact.
AxxonSoft’s AI analytics capabilities are among the strongest in the market. The next step is ensuring we bring those innovations to the right customers, through the right channels, with a repeatable and scalable go-to-market model.
Q: What are your short-term goals and long-term vision for AxxonSoft?
Jonty Yamisha: In the short term, we’re focused on strengthening the core: continuing our tradition of engineering excellence while investing more intentionally in product management. That means improving the user experience – not just for our distribution partners, but for their customers as well. Simplicity, reliability, and usability need to be just as strong as our technical capabilities.
Longer-term, our vision is to become the most partner-centric company in the industry. That means going beyond transactional relationships and building deeper, strategic collaborations with system integrators, OEMs, and hardware partners. Together, we can co-create vertical-specific solutions that address real-world use cases – with aligned roadmaps, shared go-to-market efforts, and mutual success at the center.
AxxonSoft has the foundation to lead, and our goal is to scale that leadership in a focused, repeatable, and partner-first way.
Q: How did AxxonSoft perform last year in terms of revenue? Is growth expected for this year? How do you strategize to ensure AxxonSoft achieves sustainable growth?
Jonty Yamisha: While AxxonSoft is fundamentally a software company, we operate within a broader ecosystem – one that’s closely tied to the semiconductor and hardware supply chain. From GPUs and CPUs to image sensors and edge devices, our success is deeply connected to the health of our OEM and manufacturing partners.
The past few years have been turbulent across the industry. Our partners have faced major disruptions – from COVID to NDAA compliance to broader global supply chain realignments. Many have had to rebuild their manufacturing pipelines more than once in a short span of time.
Despite these headwinds, the global video management software (VMS) market remains strong, with projected growth rates of 20-30 percent annually. AxxonSoft has been able to grow alongside that trend, earning our share of market momentum.
Q: How do you view the security industry, especially the VMS and PSIM sector, right now? What are some of the major trends? How do you prepare AxxonSoft for these trends/challenges so they can win out?
Jonty Yamisha: While I’m relatively new to the security industry, I’ve spent a lot of time listening – closely – to our colleagues, partners, and customers around the world. What I’ve learned is that we’re in the middle of a profound shift in how the industry defines value.
Traditionally, video surveillance was about risk mitigation – threat detection, loss prevention, compliance. But today, we’re seeing a transformation. Thanks to advances in AI, edge computing, and IoT, the same infrastructure that protects people and assets is now being used to generate business insights and competitive advantage. Cameras and non-camera sensors are becoming rich sources of operational intelligence.
This evolution – from security to intelligence – is perhaps the most important trend in the VMS and PSIM space. And it plays to AxxonSoft’s strengths.
We’ve always stood at the forefront of innovation, working shoulder to shoulder with our partners. We’ve already begun rolling out vertical-specific AI analytics that help customers go beyond security – to optimize operations, understand patterns, and make smarter decisions.
Our job now is to stay close to the market, listen carefully, and execute with focus. That means aligning our roadmap to real-world use cases, building tools that are easy to use, and continuing to support our partners as they evolve from system integrators into strategic advisors.
Q: What are some of the new products/solutions AxxonSoft will roll out soon? How do they suit the current market trends or user needs?
Jonty Yamisha: We’re especially excited about the new AI analytics capabilities we’ve added to our platform. These fall into three major categories:
- Real-time AI analytics – for immediate threat or behavior detection
- Search AI analytics – for rapid investigation across historical video
- TIY (Train-It-Yourself) – a breakthrough feature that empowers users to build custom AI models tailored to their unique environments
One feature that stands out is our Meta Search functionality. It allows non-technical users to search for objects or events using natural language. For example, a user can type: “Find me a teenager with a blue hat riding a bicycle,” and the system will surface relevant footage – across both real-time and historical video. This dramatically reduces the time and complexity of investigations.
Even more powerful is our Train-It-Yourself (TIY) capability. While we offer a strong set of off-the-shelf AI analytics, TIY allows users to build their own AI models based on their specific needs. This is especially valuable when what we consider an edge case is actually a core use case for our customer.
One recent example: a customer had issues with a windy section of their corporate campus where large bushes frequently triggered false intrusion alerts. Sometimes it was just the wind, other times it was animals or loitering teens. Using TIY, they trained a custom model to distinguish between those scenarios – dramatically reducing false positives, lowering monitoring costs, and improving safety for their security staff, especially since some of the animals were known to be aggressive.
These innovations aren’t just about features – they’re about flexibility, control, and helping our customers turn video surveillance into real operational intelligence.