Going green: Powering the future of AI in the data center

This article originally appeared on Business Reporter.
 
AI’s speed to market has been incredibly fast, and it’s growing even faster. Generative AI is becoming understood, widely used and its complexity and computing demand is rapidly expanding. The US leads the world in data center numbers, housing over 5,300 as of March 2024, but this growth will see data center demand double or triple in the very short term. Inside the server room and out, the data center industry is now stretching to meet demand.
 
The rapid expansion of digital infrastructure is, on the surface, at odds with green initiatives. AI needs power, and lots of it. This puts broad constraints on data center locations, which require ready connectivity to an adequate supply, and US provision of renewable energy is lacking – only 9 per cent of energy use in 2023 came from sustainable sources. The American data center industry has no choice but to navigate its journey of expansion in a sustainable and responsible way from top to bottom, but it is clear that it will not be easy.
 

Sustainability, four ways

 
Outside of energy requirements, data center companies need to consider four key pillars of sustainability when creating new sites or upgrading existing facilities: physical security; operational efficiencies; disaster resistance; and cyber-security. None of these can be ignored, and all offer opportunities to act in a more sustainable manner.
 
The problem is that the industry is necessarily working fast. Implementing fresh solutions to these pillars while attempting to maintain sustainable principles is difficult enough, but they must also be the correct solutions. The pace of data center expansion means it is all too easy to overlook the obvious. You can be sustainable, but you must also be clever, and an intelligent choice of technology is vital.
 

The importance of ingenuity

 
Take security, for instance. A simple switch to high-quality thermal, infra-red and low-light cameras can help deal with security concerns at night, while removing the need for additional lighting and improving the operational efficiency of a data center. But that is only their most simplistic use case. Cameras can do so much more than stream video. They are the most powerful sensors a site has, picking up millions of data points every second.
 
Just as the world’s use of AI expands, so can AI use within the data center. The same camera that powers the security function can monitor the people on site. It might use AI-based techniques to detect if proper PPE is being worn, see if an employee has fallen, tie in with access control systems to help count staff in the case of an evacuation, or even alert to loitering in restricted areas.
 

One sensor, many uses

 
Within the server room cameras can protect entire racks, acting as a vital visual indicator for overheating, detecting smoke or fire and working with other sensors to assist with more complex operations such as cooling adjustments. And the right cameras, built with cyber-security principles from end to end, offer operators assurance that they cannot be used as a convenient IoT tunnel into a data center’s wider network.
 
These functions only skim the surface of what a single sensor can do today, and it is certain that more efficiency and functionality will be discovered as data center sites evolve. These sensors are the backbone of internal change and can help in a small way to reduce data center power use, but they are a drop in the ocean. Only a massive increase in the availability of sustainable power will guarantee the future of digital infrastructure.
 

Barriers to overcome

 
Renewables are not yet popular with the public. In contrast to the rapid expansion of data centers, the US saw twice as many solar and wind installations blocked as were built over the past decade. This is despite the US Department of Energy’s target of reaching 100 per cent carbon pollution-free energy by 2035. In contrast to many European nations, the Americas are far behind the renewable curve.
 
The good news is that the power consumption of data centers puts operators in a powerful position as the driving force of sustainable energy solutions. Some data center sites have developed their own solar and wind stations, often in very remote areas, enabled by remote monitoring and administration. Operators have invested in green energy power purchase agreements (PPAs), helping to grow the renewable industry. Data centers can even act as grid stabilizers, using latent power and balancing renewable energy with fossil fuel power as the grid requires.
 

The green power magnet

 
They key, though, is that data centers will always prioritize power availability. There is worldwide competition for countries to become the most skilled and capable providers of AI technology, making geography mostly irrelevant. Operators hold a powerful lobbying position because data centers will line up to purchase green power if it is available – in the Americas or elsewhere.
 
Those countries, states and cities which prioritize renewables and go beyond global targets are those that will thrive in this new AI economy. And while data center providers focus on the big picture outside of the server room, they can lean on smarter, safer sustainability solutions within their walls in order to stay secure without worry.

Learn more about Axis solutions for data centers: https://www.axis.com/en-gb/solutions/data-centers