GSS-JAPAN: Service is the key to Japan

Syed Jawed Ali Zaidi, President of GSS-Japan, elaborated on a similar note as he spoke about the Japanese market. He said, especially from his company’s point of view, manufacturers should be able to provide customized services and solutions. It is also important to understand the Japanese culture to do business in that market.

He said, “Japanese trust well-known brands only, and companies have to learn how to communicate well and providing good service in order to build up ‘trust’ with Japanese customers. Without ‘after-sales service’ and ‘maintenance,’ it is hard to sell your products in Japan. It would be better if the company has a sales office there locally. And, you have to understand Japanese thinking in order to understand how and what kind of services they want.”