Global fastfood chains making forays into Vietnam

US-based sandwich chain Quiznos will come to the Vietnam to start sourcing local partners for franchising.

On a similar note, franchise holder of McDonald’s in Vietnam is taking the final steps to prepare for the inauguration of the company’s first restaurant in the country in February, 2014.

The company’s PR manager Le Ha My Tram revealed that McDonald’s will make public its first location in Vietnam within the next two weeks.

In late November, US coffee and donut brand Dunkin’ Donuts launched its first shop in Ho Chi Minh City’s District 7, laying the groundwork for what it plans to be an expansive presence in the country.

Vietnam Food and Beverage Services Company (VFBS), a member of Imexpan Pacific Group, holds the franchise rights.

According to a senior brand expert and CEO of Pizzahome Hoang Tung, the key factor to the fastfood business is demographics and development perspective, both of which are very promising in Vietnam.