Suprema: Catering to various needs with a local touch

Economic growth rate of ASEAN has been growing over the past years, and even it went higher beyond the whole Asian market’s average this year, said Young S. Moon, VP of Suprema. "The growth is expected to create a great deal of business opportunities because middle class will be expanded and disposal income representing the countries’ real economy will be also increased. Such advancement also means that perception towards security and business efficiency will be reinforced, and eventually demands for biometrics products will be also going higher."

"Suprema has already penetrated the market and currently more than 25% of the company’s revenue is generated there," added Moon. Suprema assures the growth of ASEAN economy will be playing the role of locomotive on the company’s steady growth as well.

Asian market is also one of the crucial target segments for Suprema. Suprema has more than 110 worldwide sales networks over around 1,000 countries and especially the company deploys its channel partners and agencies in almost Asia countries. That means ‘channel marketing’ is Suprema’s focal strategy for Asia.

Suprema is also planning to provide ‘specific market-specialized products’ such as FeliCa-oriented products for Japan and CEPAS card-oriented ones for Singapore where the type of products are highly demanded for access control.

Essentially, the company sees a mid/long-term strategy to take initiative leading the global biometrics market by helping customers and partners to develop various and new products through Suprema technology-originated open platform based on Android and mobile with NFC and web, and much more.