CP Plus is confident that despite weak oil prices hurting Middle East economy, a competitive pricing strategy and broad product portfolio will ensure that its own growth in the region is not affected. Speaking to a&s at the Intersec Trade Fair in Dubai, Aditya Khemka, Director of CP Plus said that the company is ready to develop further in the market.
'CP PLUS with its range of products and solutions is poised for stupendous growth in the middle market,' said Khemka, adding that the company's value-for-money offerings and wide range of products and solutions places it in a strong position.
The recent drop in global oil prices had triggered concerns of export losses for Middle East economies, prompting analysts to cut growth estimates. In January the International Monetary Fund (IMF) forecast the region's economy to grow at 3.4 percent in the current year, about 1 percent lower than its earlier estimate. Although significant cash reserves have so far helped to minimize the impact on spending, buyers are expected to be cautious and look to cut costs.
But Khemka indicated that such concerns of a weak market will not prompt CP Plus to be defensive, saying that the company is preparing new products for the region, giving priority to advanced technology and convenience.
“CP PLUS has a slew of new launches planned for the Middle East market keeping into consideration for tech savvy customers and ease of use of products,” Khemka said.