It's only been the last few years since the smart home sector has picked up widespread attention. Sensing such explosive growth, Taiwan traditional security camera makers and component suppliers have all jumped on the bandwagon, all hoping to grab a share of the global market. To date, Taiwan's export destinations of smart home products have spanned across major markets in the US and Europe, with most of their businesses channeled through telcos, distributors, retailers, solution providers, and project-based SIs.
By having a rich experience in working with European smart home brands, Huang of Philio observed some key popular items – the combination of good designed product appearance, stable technology and safety certification assured. “Too-cute designed products can be regarded as toys in some markets. Clean and light design is preferable now when talking about business prospect. Also, safety certification is a must-have for European partners,” he said, adding that Philio also aims for the US market in 2015.
Dextech, a company who has been providing the entire ecosystem of smart home items that include cloud servers, software app and firmware development, said it is also targeting two of the world's biggest markets – Europe and the US.
However, there are still those who see vast potential in emerging markets, notably South and Southeast Asia, Africa and Latin America.
“Our business scope encompasses ‘ROW', or simply, rest of world,” Dr. Chen of Skywatch said, adding that their customers now include Sri Lanka, the Philippines, Dominican Republic and Panama.
“Although Quadrant's target markets are the US, Western Europe and Southeast Asia, we also hope to reach to markets in Africa, Eastern Europe and China with the launch of our new products,” said Quandrant's product marketing director Debby Chen.
Quadrant is in the production of consumer video monitoring with wireless technology and cloud service. Since 1999 it has built its reputation by making quality memory and camera modules for the aftermarket, distribution and reseller channels.
The survival of the fittest rule is practiced and promoted everywhere, even in business. In most cases, it ignites competitiveness among businesses, not cooperation. In a business structure, businesses forge partnerships to raise awareness among consumers, tapping each other’s potential and maximizing it to the fullest.
In today’s connected world, the role of system integration is becoming increasingly important: more and more systems are designed to connect, to be interoperable, both physically and functionally.
Indeed, by developing our own unique strengths and talents and focusing on cooperation instead of competition, we keep the ecology of the business world diverse and healthy. There’s no need for anyone to claim a generalized top position. We have to work together to make the system function and opt for a brighter, sustainable future.
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