Idis announced the appointment of Martin Cowley to the role of Channel Manager based out of the Idis European headquarters in Brentford, London. Martin joins Idis to focus on UK and pan-European distribution sales for next generation DirectIP HD surveillance solutions. Martin will be responsible for leveraging and nurturing new and existing channel partnerships while developing the DirectIP channel-marketing program to drive value for Idis distribution partners.
Martin brings with him over 20 years' experience in the security industry, particularly in video surveillance, where he is well known for being instrumental in the phenomenal growth of Silent Witness. A relatively unknown entity outside of Canada in 2000, Martin developed the UK channel for Silent Witness contributing to a huge increase in turnover and the subsequent acquisition by Honeywell in 2005. Martin has also held sales management positions at Tecton, Cieffe and Grandeye as well as forming his own consultancy business that helped launch some of the world's leading security brands.
"We are thrilled to welcome Martin on-board,” noted Brian Song, Managing Director,Idis. “Our DirectIP solutions will provide the market what many have been waiting for – simple and affordable networked HD surveillance and Martin will play an instrumental part in our launch next week.”