With a strong presence at Secutech in Taipei this year (April 18 to 20), Taiwanese exhibitors capitalized on home court advantage by demonstrating the latest products/solutions along with R&D prowess. As dark clouds of uncertain world economy continue to linger, hardware and software developers were eager and determined to promote more cost-effective but tailored solutions with good quality and reliability.
Our commitment to customers is to provide creative products, quality assurance and good service. Our main focus now is on HD-SDI products, and we are getting good feedback — mostly from Europe. The Southeast Asian market will be our next region of expansion in the near future. HD-SDI is just at an early adopting stage, and we believe that SDI will gain more market share with lower overall cost. We will continue promoting HD-SDI solutions and pursuing to be the No.1 provider in HD-SDI products by 2015.
Our marketing strategy is to promote new, creative products to current partners and keep finding new partners through word-of-mouth recommendations.
Also, we are collaborating with Taiwanese e-learning platform design company, Mao-Lin Digital Technology. By integrating our video/audio capability with the intuitive e-learning platform, cram school students can enjoy learning even if they cannot be physically in the classroom. To meet this unique requirement from the education vertical, our WDR and HD features are quite a perfect fit.
Another unique feature is that Mao-Lin has put a QR code into video footage to prevent end users from copying or recording the video. If students try to record with their smartphone without authorization, notifications will be sent to the corresponding school or teacher.
PLUSTEK
With the overcast in Europe and North America, we are looking for more system integrators in emerging countries, such as India. To avoid price competition, we always focus on projects instead of unit-selling. By proactively attending road shows and sharing dealer/ integrator partnerships with our camera partners, we believe we are stamping a strong impression on many key local players.
While keeping steady growth in the European and North American markets, we are optimistic about the potential in Russia, South Africa and India. We have local companies with 24/7 support to meet customers' various requirements in time.
VIVOTEK
We are also demonstrating our first 5-megapixel solution, the FD8372, which has a viewing resolution of 1,080p at 30 fps. It is equipped with a smart focus system for easy installation and maintenance. Lenses with built-in stepping motors are implemented for installers to remotely control the focal length and precisely adjust the camera focus. We are very excited about the launch and are confident that many applications, such as stadiums, parking lots and industrial warehouses, will benefit from it.
ZAVIO
Targeting home and SMB applications, our R&D is dedicated to making sure an intuitive user experience while maintaining stable and superb product quality. Whether in Europe, North America or emerging countries, we are seeing constant demand for quality products at affordable prices. We will keep focusing on meeting such demand and put forward products that best address customer needs.