Users' buying behavior is not the only thing that has been changed by the economic downturn. Chinese manufacturers continue to lower their production cost with state-of-the-art manufacturing facilities while improving product quality and marketability through stringent control, increased R&D investments and value-added features. Branding becomes more important as vendors want customers to recognize that made-in-China products are not only affordable but are also of good quality.
More companies are developing IP-based technologies, including wireless alarm systems, 3-G surveillance, hybrid DVRs, NVRs and CCD megapixel cameras. Advances in components and transmission, such as intelligent pan/tilt mechanism in domes, lenses, dome cover optical designs and fiber optics, can also be seen.
The following eight Chinese companies are presented in alphabetical order.
Chuango Electronic
Chuango Electronic's current overseas sales account for roughly 60 percent of the overall revenue. Founded in 2001, the company's main products include wireless alarm monitoring systems and DIY alarm modules for residential installations.
Aside from its OEM sales, 90 percent of its revenue last year was generated from its own brand. Asia, Australia and the U.S. are its major overseas markets, with sales channels ranging from security system distributors and integrators to consumer electronics retailers.
Strategy and Core Competence
Chuango is ISO9001-certified and uses computer-aided surface-mount technology for mass production. High radio frequency is its core technology. “With more than 8 percent of our resources dedicated to R&D, we develop our own software and hardware,” said Ken Li, GM. The company is now focusing on developing 3-G network surveillance accessible via cellular phones. Reliability and ease of use make its products competitive in the residential segment. “Our four-channel wireless intelligent alarm system is SMS/GSM-enabled and complies with the requirements set by the International Mobile Equipment Identity,” Li said. “It can adapt to different countries' different network operations.”
Smooth integration between video surveillance and intrusion alarm is critical in providing a reliable home solution. “We want to increase our product value and strengthen our brand name,” Li said. Chuango's resources will be allocated to R&D efforts in developing integrated video and alarm systems and market expansion plans.
Dahua Technology
Founded in 2001, Dahua Technology's overseas sales had a 50-percent growth rate in 2009. Currently, the company's overseas sales make up about a quarter of the overall revenue. NVRs, hybrid DVRs and megapixel network cameras are its latest offerings.
About 40 percent of the revenue is generated from its own brand, Dahua. Southeast Asia and Eastern Europe are its fastest growing markets, and public safety, finance, transportation, power plants and communications are its major verticals.
Strategy and Core Competence
Future Outlook
Dahua will continue to strengthen its place in the domestic market and expand its overseas market shares. “We will push forward our technology advancements and add more network capabilities to our portfolio,” Chen said. In China, Dahua's products have been deployed at the Three Gorges Dam, some Olympic venues and the Shanghai Cooperation Organization Summit.
Eversafe Electronics
Eversafe Electronics was founded in 2002 and has been exporting surveillance-grade lenses to more than 20 countries. In 2009, 90 percent of Eversafe's revenue was generated overseas. The U.S. and Europe are its major markets, constituting about 50 percent of its overall sales. EverSafe, the company's own brand, made its debut this year, targeting small domestic residential installations.
Future Outlook
In addition to furthering market penetration in the developed countries, Eversafe will explore more new markets. Increased collaboration with international R&D teams will also take place to increase product competitiveness.
“We want to extend our reach and create brand awareness, especially in the various
domestic markets and developing countries. South America, the Middle East, Southeast Asia and Africa will be our key regions to watch in 2010,” Cai said.
Fran M&E Technology Development
The company experienced growth in 2009, through increased exports. Partnerships with well-known international brands have also increased since 2008. “We aim to increase our OEM sales and strengthen our market share in the domestic market,” said Min-Zhong Pan, GM.
Strategy and Core Competence
Quality, product innovation and fast market response are the company's key strengths. With growing numbers of megapixel cameras and speed domes, 36x zoom optical dome covers are in demand. “Our dome covers ensure the best refraction angle for cameras,” Pan said. Covers can be tailor-made to be explosive-proof, pressurized for submarines or rugged for mobile applications such as high-speed trains. “In a fast-changing market, understanding customer needs helps us serve better,” Pan said.
Future Outlook
To keep its technology up-to-date, the company is partnering with a local university in Fuzhou. Improved internal management processes will further help the company expand its global market. Target regions include Japan, Korea, Europe and North America, with increased OEM sales. “We want
Hikvision Digital Technology
Strategy and Core Competence
Solutions with high system flexibility are often expensive, but Hikvision makes its products cost-effective. To allow for better image quality and accelerated product rollout, the company engineers its own image-processing algorithms and works with major suppliers of DSP chipsets. Global branding and local marketing strategies also make market penetration easier for Hikvision. “It's vital to meet user requirements and create confidence among our customers about our services,” Yang said.
Future Outlook
Banking on its R&D capabilities and advanced technologies, Hikvision is anticipating a higher growth rate in 2010, with the annual revenue expected to reach $400 million.
JEC Electronics Technology
The U.S., Canada, Europe, Australia, New Zealand, Hong Kong and Taiwan are JEC's major overseas markets, and city surveillance, traffic monitoring, airports and military installations are its key verticals.
Strategy and Core Competence
“We have 38 patented technologies that are crucial to product development, and each year we make more R&D investments,” said Jun Gao, Overseas Sales Manager. “With our own lab that generates all kinds of application scenarios, we are able to test and ensure product quality and reliability.”
JEC also teams up with a number of technology universities, research facilities and organizations to keep its offerings ahead of its competition. The all-in-one intelligent pan/tilt mechanism is JEC's core. “Our intelligent pan/tilt mechanism can operate under weight as heavy as 50 kilograms and as light as 3 kilograms,” Gao said.
Future Outlook
JEC will continue to advance its product developments and lower its production cost. Tracking with wireless technology for military installations is on the R&D road map. The company will also focus on increasing product compatibitliy between network cameras and 3-G networks.
OB Telecom Electronic Technology
Its project references include the 2008 Beijing Olympic Games and 2010 Shanghai Expo, and its customer base is growing fast in regions like Southeast Asia, the Middle East, Africa, Europe and the Americas.
Strategy and Core Competence
Transformed from the Fiber Optic Communication Technology Research Laboratory of Zhejiang Province, OB Telecom has the experience and R&D capabilities to stay competitive.
“To ensure product quality, all the components we use are carefully selected from quality suppliers. Close cooperation with universities and institutions allows us to keep our R&D team up-to-date with the latest technology,” said Jack Xu, Marketing and Sales Director of Overseas Business.
OB Telecom solutions cater to a wide range of user requirements. The company's customized solutions can transfer data signals through fiber optic cables over 120 kilometers. All products are designed to support point-to-point, drop-and-insert and fiber-ring topologies for harsh environments.
Future Outlook
The fiber-optic transmission platform and compressed and uncompressed transmission solutions for HD video are its major products in 2010. The company will continue its overseas market expansion with different approaches in different regions. “By strategically increasing our production quantities and diversifying R&D know-how, we could further satisfy a wider range of users around the world,” Xu said.
Sunell Technology
Strategy and Core Competence
“With a good handle on 3A algorithms, we supply the market with the latest technologies such as low-lux, long-range IR, ultrahigh-resolution and sense-up cameras,” Wu said. With more than 90 professionals on the R&D team, the company practices the rational unified process developed by IBM to ensure product quality. All products are designed and manufactured in-house with carefully chosen CCD and DSP components. “All of our products undergo ISO9001 and ISO14001 quality control, and are compliant with RoHS, CMA, FCC and CE requirements,” Wu said.
Future Outlook
Sunell products are now ONVIF-compliant. “We also want to work with the PSIA so that our network cameras can be integrated with more solutions, Wu said.” The company will allocate more of its resources to software development as well.