INSIGHTS
Genetec: What are the physical security trends for 2024?
Genetec: What are the physical security trends for 2024?
Daniel Lee, Managing Director for APAC at Genetec, highlights 2024 trends in the physical security industry. Covering IT-physical security collaboration, cyber defense emphasis, and data optimization, Lee forecasts a year of strategic advancements and transformative measures.

Genetec: What are the physical security trends for 2024?

Date: 2024/01/01
Source: Daniel Lee, Managing Director, APAC, Genetec
In December 2023 organizations were still recovering from pandemic-related disruptions. Yet, despite labor shortages, supply chain issues, and growing cyber threats, leaders advanced their risk management plans.
 
In 2024, the physical security industry will stay focused on growth.

#1 – IT and physical security teams will join forces

Physical security’s convergence with IT is accelerating. And it isn’t limited to technology anymore.
 
In the coming year, organizations will look to optimize collaboration between IT and physical security teams. Bridging these two valuable skill sets will result in more effective risk mitigation and data optimization across the organization. And though there’s no one-size-fits-all approach, most will consider the following strategies:
  1. Physical security leaders will expand their departments with IT expertise
  2. Security Operations (SecOps) will broaden their function to address physical security risks and capitalize on data coming from both groups
  3. IT will bring physical security within their group and begin overseeing physical security mandates
As this human-centered convergence grows, so will the demand for unified, cloud-connected physical security solutions. This will give teams a comprehensive view of systems and evolving risks while helping them extract more value from data.

#2 – The democratization of physical security will surge  

The democratization of physical security data is well underway. More employees need to engage with physical security technologies and data than ever before.
 
Our research shows that almost 40% of organizations are also struggling with physical security labor shortages. Gatekeeping access to specific tasks or information only compounds the strain on resources.
 
As employee roles evolve in this digital era, organizations will seek more collaborative physical security technologies. They’ll want easy-to-use solutions that can support secure, limited-use applications for people outside of the security department.
 
What could this look like? Crime-scene witnesses securely sharing video from their phones to a centralized evidence repository or, team leaders overseeing access requests relevant to their department.
 
For many organizations, this will lead to greater workforce augmentation across the enterprise. It will also help them expand the value of security investments to serve broader objectives.

#3 – Access control modernization will top tech investments

Modernizing access control will remain a top priority in 2024. To ease upgrade complexities, many organizations will shift to a hybrid-cloud model and deploy cloud-ready access control solutions. This will deliver continuous innovation and cybersecurity updates that reinforce security from doors to networks.

We’ll also see greater demand for open access control solutions. More than ever, organizations want the freedom to add and connect the best technologies out there. In 2024, this will include everything from building management systems and life and safety solutions to human resource management software and mobile credentials to name a few.

Unifying access control with these various technologies can boost operational efficiencies and sustainability initiatives. They also allow employers to enhance the cardholder experience; one where everything feels more fluid and convenient.

Many will also reach a breaking point in managing separate video and access control systems. Striving for more efficiencies, leaders will take steps towards system unification. This will simplify system monitoring and maintenance tasks, leading to higher output and costs savings across the enterprise.

#4 – Businesses will focus on maximizing hybrid-cloud investments

The physical security industry will see a large increase in hybrid-cloud adoption in 2024. Recent research found that 44% of organizations already have over a quarter of their physical security deployment in a cloud or hybrid-cloud environment.
 
As cloud adoption rises, there’s a growing interest in new plug-and-play, cloud-ready appliances. They not only streamline access to cloud services but also enhance computing power at the edge.
 
We’ll also see a larger focus on cloud data usage and associated costs. Those who are further along in their hybrid-cloud journey are seeking ways to optimize cloud spend. Many will lean on channel partners to explore use cases beyond security to maximize hybrid-cloud investments.

#5 – Cities will become focused on building public trust

In recent years, police departments have been struggling to hire and keep officers. To offset this problem, many cities are investing in new crime-fighting technologies. Everything from vehicle investigation systems and situational awareness platforms to drones and body-wearable devices helps boost efficiencies across public safety departments.
 
Yet as the use of technology expands across cities, so do public privacy concerns. In 2024, we’ll see a growing commitment from cities to build more public trust and strengthen privacy efforts. The following core strategies will be most helpful:
  • Choosing solutions built with Privacy by Design to gain more control over the data they collect, handle, and share
  • Partnering with trusted technology vendors to ensure all lines of defense are optimized and systems are hardened
  • Being more transparent about the steps taken to secure information and sharing metrics on how new tech investments enhance community safety
  • Creating partnership programs that allow citizens to report incidents, offer feedback, and engage in community policing efforts

#6 – IIoT growth and data-optimized solutions will boom

The number of physical security devices and other industrial internet of things (IIoT) sensors coming into the market is accelerating. And across industries, organizations can’t get enough. IT and security experts want to expand the types of data within their security deployment. Beyond that, they’re looking to extract data from the systems holding it and build data lakes that serve future objectives.

At this critical moment, those who opt for an API-centric, open architecture, along with a unified physical security platform will stand to gain the most over time. This will give them the flexibility to combine and simultaneously analyze various sources of data on their own terms. Ultimately this can help inform new data-driven strategies and maximize returns across all tech investments.

During this data influx, many organizations will also look for ways to empower their operators and digitize current workflows. As a result, demand for physical security solutions with embedded analytics, automation tools, and visual dashboards will grow.

#7 – Organizations will favor government-approved solutions

According to IBM, the average cost of a data breach in 2023 was $4.45 million USD. And only one-third of companies were able to identify the breach through their own security teams.

Moving into 2024, many organizations will use government directives and accredited certifications to guide technology decisions and scrutinize their supply chain. This will increase demand for government-approved, highly compliant physical security solutions.

Today, the most stringent data protection requirements apply to government agencies and essential services. However, other organizations are paying close attention.

By adopting similar strategies and solutions, they get access to the most advanced tools that help identify and contain threats faster. They can also prove trustworthiness by showing partners and customers they take cybersecurity seriously. The benefits are two-fold: stronger resilience and organizational continuity.

#8 – Implementing cyber defenses is an ongoing focus

In 2023, 31% of end users indicated that their organization was targeted by cybercriminals. And despite organizations improving cybersecurity practices, the level of concern continues to rise.

In 2024, more organizations will implement cybersecurity tools that enhance automation and proactive risk detection. These could include monitoring cybersecurity dashboards to identify real-time vulnerabilities or using decision-support solutions to streamline and track maintenance tasks.

The physical security industry has made strides in strengthening cyber resilience, but hardening physical security systems is a baseline necessity and an ever-evolving specialty.

Over 5,500 physical security professionals answered our annual survey this year. Get the free report to gain comprehensive insights on the industry’s transition to SaaS, the convergence between IT and physical security, the impact of the manpower shortage, and more.
 

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