INSIGHTS
Thai electrical appliance retailer PowerBuy has earmarked $37 million to open 12 new stores across Thailand this year. Marketing VP Sa-angtip Amornchat admits the overall economic situation is not very good, but, the company sees some positive factors that can spur sales of electrical appliances. She says the hot
Thailand’s PowerBuy continues expansion
Date: 2014/04/15
Source: Inside Retail Asia
Thai electrical appliance retailer PowerBuy has earmarked $37 million to open 12 new stores across Thailand this year.
Marketing VP Sa-angtip Amornchat admits the overall economic situation is not very good, but, the company sees some positive factors that can spur sales of electrical appliances.
She says the hot weather in the country is fuelling demand for air conditioners and Thais' transition to digital TV from analogue is boosting flatscreen demand.
PowerBuy expects sales to grow 10.5% to $647.9 million by the year's end from $586.6 million in 2013.
PowerBuy is a subsidiary of Central Retail Corporation.