Greenfields plans aggressive expansion in Malaysia

Greenfields Milk, a leading dairy producer in Southeast Asia, plans to aggressively expand into the Malaysian market, in tandem with its growth in the region.

Jan Gert Vistisen, head of marketing and sales for AustAsia Food, distributor for Greenfields Milk, said: "Greenfields holds a commanding market in Indonesia with its fresh milk, and we just launched our fresh milk in retail shops in Malaysia.

"Today, Malaysia is still a new market for us. Singapore and Hong Kong are very important markets and in Indonesia, we have a leading market share in fresh milk ... 30 to 35%.

"We believe Malaysia is a very, very promising market, with a consumption rate of more than 50 liters per person per year. Indonesians consume only 8 liters and Singaporeans only 32 liters. So, there's a big market in Malaysia," he said recently.

Vistisen, who has 20 years of experience in the consumer goods industry in Asia, said Greenfields started to supply fresh milk to Gloria Jeans Coffee Bean in Malaysia in November last year and also launched its fresh milk at Giant and Cold Storage supermakets in Kuala Lumpur.

Vistisen said the annual projection for Malaysia is 4% volume growth, Indonesia 18 to 20% and Singapore at about 7%.