Dahua eyes more government projects

This year, we see IP demand is gradually increasing in the region. Our latest network solution, eco-savvy series, is the product for the market, according to Rio Mao, Sales Director, APAC, Dahua Technology. Also, we are collaborating with platform providers from the integration side to make sure our products are available for multi-brand cameras project or to be more interoperable. For example, we have done some success cases in Singapore, featuring more than 200 IP cameras through Axxonsoft platform.

Dahua is shifting our business model not just selling through our distribution but also working closely with our partner to bid on potential market. "We are confident that our capabilities to cater to government projects with our wide range of product lines," added Mao.

"In 2013, we had a leap growth in Thailand, Vietnam, as well as Philippines," said Mao. "In these countries, projects from government, commercial, and retail are the highest demand among all vertical markets."

Overall, vertical markets with high demands are still government projects, financial segments, education, commercial, and Retail. "We have done some important projects this year, for example, safe city and judicial cases in Thailand, universities in Malaysia), and banks in Indonesia," added Mao.

"We will continue to strengthen our relationship with local partners and building up a strong branding reputation," said Mao. "Working closely with our local partners allows us to penetrate into major sectors/projects and better market our new product and solution. The challenge is how you can offer good quality products with affordable price. To-date, the market is shifting, not like the old times, only asking for low-price products. Therefore, we will continue to offer high-, mid-, and entry-level portfolios. Especially, at the entry-level front, we will offer the best C/P ratio products to meet the major market demand."