Samsung has just announced its The Frame smart TV line, which may be controlled with the company’s voice assistant Bixby and also has more customization features.
The Frame features a crisp, clear 4K UHD screen with HDR10+ so users can view content just as the director intended.
Similar to Samsung’s 2018 QLED TV line, The Frame 2018 comes with new smart capabilities that make it quick and easy to set up the new TV and access content. With Effortless Log-in, users can transfer their Wi-Fi and Samsung account details from their phone to the TV via Bluetooth Low Energy (BLE) without having to remember or re-type in their password.
With Bixby, homeowners can use voice commands to bring up their favorite shows and control compatible smart lights, soundbars, cameras, door locks and more via Samsung’s SmartThings IoT dashboard. (SmartThings hub required. Hub and other smart devices sold separately.)
Samsung’s proprietary Smart Hub menu enables consumers to intuitively navigate across streaming services, consoles and live TV while Universal Guide curates content based on users’ unique tastes.
Displays artwork when not in use
When not in use, The Frame is transformed from a TV into a lifelike work of art. The screen can be set up to display sharp and vivid pictures from the Samsung Art Store, an art platform for TV that houses a diverse library of artwork, including those from prominent museums, galleries and artists around the world.
Much like curating a music playlist, homeowners can create a personalized collection that shuffles through their particular selections as often as they like.
Just like how a framed picture looks different depending on time of day, motion and brightness sensors also adjust the screen brightness based on the ambient light in the room.
When users are nearby, the motion sensor detects their presence and turns the screen on, so users can enjoy their favorite art. When they leave, it turns off to save energy.
“We designed The Frame for consumers who love the function of a big, beautiful 4K UHD TV but struggle to design their room around an empty black screen when the TV is turned off,” said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America.
“You can travel the world and still be hard-pressed to discover all of the art that is now available on The Frame. It gives consumers the freedom to design the room of their dreams, and the flexibility to change that design whenever they like” Das added.
Eliminate clutter of cords
The Frame seamlessly blends in with home décor. When mounted, it hangs flush to the wall thanks to Samsung’s proprietary No Gap Wall Mount.
And the One Invisible Connection, a single slim and translucent cable that transmits both power and AV data to the TV, eliminates the clutter of cords beneath the TV and the need to place the TV near data or power outlets.
The Frame 2018 is available at retailers this month in 55” (US$1,999) and 65” (US$2,799) sizes.