Milestone Systems, the open platform company in IP video management software (VMS), announces Kirsten Hoejland as the new VP of Global Marketing. Her responsibilities include corporate marketing, communications, and channel marketing.
Hoejland has an extensive background in marketing and business development in regional and global markets. She joins Milestone Systems from her most recent position as VP of Marketing and Communications at EG A/S, a leading Scandinavian systems integrator. She built a successful international marketing team from the ground up, while the company grew from 850 to 1,600 full-time employees during her four years in the position. Prior to that, she held senior regional and global marketing roles at Microsoft and IBM.
After earning a Master degree in marketing and economics from Copenhagen Business School, Hoejland also completed master classes in strategy, organization, and human resources with Henley Management College in the U.K. and high performance leadership at IMD in Switzerland.
“Kirsten sees marketing as a science based on clear economic business rationale. Her past work demonstrates that she embraces a cutting-edge, modern marketing approach. She understands the limitless potential for Milestone in working closely with our partners - how we can further strengthen our mutual value proposition,” says Kenneth Hune Petersen, Chief Sales and Marketing Officer at Milestone Systems. “Her capacity to build high-performance teams and scalable marketing and communications strategies across countries, segments and products makes her the perfect addition to our global enterprise, to be continually more responsive and better engaged with the markets we aim to serve.”