Asia
The Asian markets have been expanding quickly in recent years as well, due to growing awareness. "We're growing at a healthy rate every year in India," said Zaheer Ali, Director of Oriole Electronics. "The security market is
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| Monika Mirczewska-Stanosz, Import Manager of Suma |
growing at 20 to 30 percent on average. What is lagging behind is a more systematic approach, as many lack real capability and experience."
"The growth in India is huge, but nobody knows how to properly coordinate equipment or systems in an operational aspect," added Sam Yang, Director of Special Operation Services, Security & Personnel Services. "Technology is just a tool; we need to know what the tool does and how to properly manage it."
Equally promising markets can be found in the Philippines, Indonesia, Malaysia, Thailand and Vietnam. "There are a lot of opportunities in the Philippines, as the install base is still quite small," said Antonio Uy, Marketing Manager of DigitalCCTV. "As a result of prices coming down, the general public has become interested, from residential units to small retail shops."
Price is still the top concern in the Philippines, added Marc Yu, Manager of VM Security Technologies. "However, prevalent petty crimes and government projects are key drivers behind this growing market."
In Indonesia, the market is estimated to have a 15- to 20-percent growth rate in 2011 and 2012. This growth is partially fueled by a growing concern over possible terrorist activities, explained Andrianto Setiadi, President of Wisma Sirca. "Our company has seen a roughly 20-percent increase in sales activity in 2011," said Dadang Maulana, Director of GSB Security. "The projects we have worked on lie in the banking, government and corporate sectors."
The Malaysian security market will grow as well, but maybe moderately, said Mohamed Mohideen, International Sales and Marketing, Cmos Dotcom. In recent years, the market has started to focus more on quality products for longer life cycles, leading to smarter investment in TCO and less future maintenance.
Both the Thai and Vietnamese markets are seeing rapid growth. "The surveillance market in Thailand has expanded by 30 to 50 percent since last year," observed Arnon Kulawongvanich, GM of Sales and Marketing, Chubb (a UTC Fire & Security company). "Hot verticals include airports, private companies and residential
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| Nikita Panfilov, CCTV Product Manager, Intant |
homes. The surge is a result of growing needs and requirements, as well as the government's driving various projects."
"In Vietnam, the enterprise sector is doing well, such as service, manufacturing and transportation industries," said Leo Wu, Vice Director of Trung Loi Trading. "However, the tightening of government budgets has led to heavy delays in government tenders."
For the more matured markets in Hong Kong and Singapore, only limited growth is seen. "Hong Kong was affected by the recession, and our sales activity did not return to the level it had in 2008 until this year," said David Leong, VP of International Sales at STL Security.
The Singaporean market is highly competitive, as the total market size remains small, said Ang Sze Meng, PM of Golden Sprint Security System Enterprise. "This means that revenue growth and market growth are both limited as well."