Indeed, while the concept sounds great, dealers want RMR and users do not want to buy security or manage assets remotely. There is still a lack of defensible use cases with white papers and TCO comparisons, Lohse observed.
"We often find in video services that the toughest part is not the hardware and software configuration," Paul said. "The toughest part is clearly understanding the customer's expectation of what we do with the video we see and then document that in a way that an operator can act on it."
Carlos Perez, VP of Product and Marketing at Envysion, agreed. "While our application offers many benefits and
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| ▲ Gregory Roberts, VP of Marketing at iControl Networks |
much flexibility, I am not suggesting that it does everything. Instead, I am suggesting that we communicate very effectively what we can do and work very hard to understand what prospective customers need from a solution to ensure that we can deliver."
Surveillance footage holds an incredible amount of information and potential to drive improvements across departments. The trick is getting to the video that matters quickly and in a cost-effective manner. MVaaS makes this possible. "Departments across the organization, including marketing, operations, human resources and risk management, can benefit from access to relevant video."
These areas remain relatively undeveloped, but there is enormous potential to add services to existing offerings or develop completely new ones,” Steinfort projected.
With growing 3-G and 4-G coverage and improved bandwidth, Mill also sees MVaaS potential in transportation, e-government, manufacturing and medical applications. "Our ultimate goal is to create public awareness about mobile surveillance and incorporate this service as part of their mobile lifestyle." Take Asia for example. The Chinese market consists of 350 million mobile subscribers, reaching 25 percent of its population. Taiwan has a 100-percent mobile penetration rate of about 22.5 million people. Malaysia currently has 14.6 million subscribers, out of a population of 27 million. "In total, the estimated global market size could be as high as $800 million," Mill concluded.