INSIGHTS
As of August, Sanyo Video will focus its business strategy on its own brand Santec which has been successful on the market since more than 20 years. The Santec logo has been redesigned and symbolizes the change in business direction. Santec products represent quality and innovation which have turned it into one of the leading brands in the field of video surveillance, not only in Germany but throughout Europe. This position should be strengthened even further in the future.
Sanyo Video Redesigns Santec Brand Strategy in Germany
Date: 2010/08/05
Source: Sanyo Video
As of August, Sanyo Video will focus its business strategy on its own brand Santec which has been successful on the market since more than 20 years. The Santec logo has been redesigned and symbolizes the change in business direction. Santec products represent quality and innovation which have turned it into one of the leading brands in the field of video surveillance, not only in Germany but throughout Europe. This position should be strengthened even further in the future.
Despite the visual changes to the brand and its appearance, everything will stay the same for customers and business partners. They will continue to receive good services for all products. The product portfolio is comprehensive and manifold. The sales team will work together with the customers find the best possible solution to make projects successful.