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INSIGHTS

Is a cloud-based ANPR solution suited to your business?

Is a cloud-based ANPR solution suited to your business?
Here's an overview of the major verticals that would benefit from cloud ANPR. Please note that this is not a comprehensive list, as the continuous development in technology enables more and more verticals to use cloud-based ANPR.
Cloud-based processing is ideal where the return-time of results is not a crucial point, e.g., when gathering traffic information or registering vehicles in a barrierless access control project. This means that if you want immediate results based on the ANPR reading, like opening a gate or raising a boom barrier, an edge-based solution may work best. But there are several verticals where such applications are not required, and this is where cloud-based ANPR is more useful.
 
Here's an overview of the major verticals that would benefit from cloud ANPR. Please note that this is not a comprehensive list, as the continuous development in technology enables more and more verticals to use cloud-based ANPR. Also, customers should be aware of the major requirements when installing ANPR solutions to get the most out of the system.
 
  1. Intelligent Transportation Systems (ITS)
 An intelligent transportation system (ITS) allows authorities to automate the process of managing traffic in a city to make it smarter and more efficient. ANPR has a vital role to play in ITS, especially in controlling over speeding and role rules compliance. Since these applications don't require immediate action taken based on the plate reading, a cloud-based infrastructure that minimizes the investment on the camera side may be ideal.
 
  1. Tolls for motorways, turnpikes, and bridges
 Several factors including ANPR make highway traffic management easier. If your business involves toll collection on motorways, bridges, etc., without the use of a barrier, then a cloud-based ANPR may be suitable. This is because even as the vehicles pass through toll gates, payments can be triggered from an ANPR reading that is processed on the cloud.  Such a system would help avoid unnecessary lines or crowding at toll gates and speed up the system. This may also come in handy in places where congestion charges are applicable.
 
  1. Parking with pay-by-plate services
If you provide gated parking space services, customers can make payments to use your parking space using wallets that are attached to their number plates. An ANPR solution that detects the plate can trigger the payment from wallets that may be connected to license plates. This may also be suited for other businesses like a car wash and vehicle servicing.
 
  1. Mobile patrols and law enforcement
Law enforcement officers may need to search for stolen vehicles or criminals fleeing in cars based on a number plate. In such situations, the system needs to search within video footage from multiple cameras. A cloud-based solution enables this as it is not limited to independent cameras. This application would come in useful at public facilities, shopping mall parking lots, campuses, etc.
 
  1. Personalized OOH advertising
A cloud-based ANPR solution can aid businesses in providing tailored services to customers. Based on the reading of a license plate, the system can recognize the customer, which in turn automates the customization process. An excellent example of this application is in targeted OOH advertising with location-based demographics based on ANPR and vehicle segmentation. This can also be used to automate loyalty programs wherein the system, after identifying the customer, offers specialized services as per the plan.
 
  1. Drive-off prevention
A drive-off prevention system based on a cloud-based ANPR solution helps in running a license plate against a database of previous drive-offs. When the solution is located in the cloud, access to databases from third-parties like police or business associations becomes easier and real-time.
 
Final word
As governments worldwide increasingly explore the concept of smart cities, the use of cloud becomes more and more inevitable to integrate different solutions. Using cloud-based ANPR would give authorities more control over services like law enforcement. Of course, there are some applications where a cloud-based system is not feasible, and, in many countries, there are challenges like lack of stable network connectivity. But if such problems are dealt with, a cloud-based ANPR solution offers numerous benefits.
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