Bacom Internetwork changed its business focus back in 2011, transforming into a pure distributor seeking to build long-term relations with partners. Among the products offered by Bacom are, IP cameras, VMS, storage, LED lighting, and network equipment, manufactured by such brands as Axis, Brickcom, Digiever, and exacqV
Bacom Internetwork changed its business focus back in 2011, transforming into a pure distributor seeking to build long-term relations with partners. Among the products offered by Bacom are, IP cameras, VMS, storage, LED lighting, and network equipment, manufactured by such brands as Axis, Brickcom, Digiever, and exacqVision.
As one of the three major distributors of Axis in Thailand starting from 2013, Bacom continues to impart a footprint in the Thai security industry. According to Tanakrit Rojanasiraprapa, MD for Bacom, Axis has brought a lot to the table for the distributor. “We have learned a lot about being a good distributor from Axis. One of the things that we got from them is how to make good systems.”
Another thing that Axis has brought to Bacom is projects. Because of its global presence and brand recognition, Axis has the ability to help its distributors in Thailand create projects and sales startups. They help Bacom with its distribution system, and they also help with marketing funds. “After we started working with Axis, our business started developing and developing,” said Rojanasiraprapa.
Some examples of projects being looked at right now include some very large-scale buildings, such as department stores or condo developments.
A predicament impacting the global market is the price wars that have been occurring across the industry. Bacom is no exception, having faced price cuts and loss of margins. Establishing a relationship with Axis, however, has helped control margins and price cuts. Alongside Axis's help though, Bacom has also developed a different path on its own in order to further help control their margins. Rojanasiraprapa specifically mentioned that in order to stay afloat as a distributor, they need to do something different to stand out, such as being more of a value-added distributor as well as designing solutions more catered on a personal level to suit their customer needs.