Russian Security Market becomes more attractive for exporting. Where as Russian business culture is person related, participation in exhibition is a great first step for the company’s recognition on the market and getting new contacts and customers.Choosing an exhibition a manufacturer should evaluate not only the exhibition size and number of visitors but the full range of opportunities and profits which you can get from the participation. TB Forum Security and Safety Technologies, organized by the major Russian B2B company Groteck Business Media, is a great service of entering Russian Security Market. Andrey Miroshkin, Founder, CEO and General Manager of Groteck Business Media provides 10 reasons to join TB Forum which prove it.
Russian Security Market becomes more attractive for exporting. Whereas Russian business culture is person related, participation in exhibition is a great first step for the company's recognition on the market and getting new contacts and customers.
Choosing an exhibition a manufacturer should evaluate not only the exhibition size and number of visitors but the full range of opportunities and profits which you can get from the participation.
TB Forum Security and Safety Technologies, organized by the major Russian B2B company Groteck Business Media, is a great service of entering Russian Security Market. Andrey Miroshkin, Founder, CEO and General Manager of Groteck Business Media provides 10 reasons to join TB Forum which prove it.
1. Real opportunities and real money. Historically, since 1995, TB Forum has been integrated into the security purchases system in Russia. TB Forum visitors purchase 65% of equipment and 71% of services on the Russian security market. The event is supported by key government agencies, large businesses and professional associations.
2. The first security event of the year. TB Forum is 100% relevant to the decision-making schedule of Russia's major security customers. February is the highest local business season after the New Year holidays and before the long spring holiday season.
3. Advanced services and affordable prices. TB Forum exhibitors benefit from a number of brand awareness and lead generation support. Being focused on business output and moderating the dialogue between vendors and buyers, creating real value for exhibitors and sponsors. Each exhibitor is offered media packages, lead generation, visitor navigation, content delivery and marketing services powered by GroteckSmartEvent online platform. TB Forum business team communicates in English, and is experienced in supporting activities of Chinese and Taiwanese customers (such as Hikvision, Dahua, Huawei, Vivotek, ACTi, NUUO, QNAP, Qsan, Brickcom, Synology, CNB Technology, GeoVision, Infortrend Corporation, Promise Technology, EverFocus, etc.). TB Forum offers a ground breaking educational content, multiple networking opportunities, advanced digital media technologies and extensive customer base that ensures the greatest ROI to exhibitors.
4. Full range of security solutions to meet Russia's end-customers' evolving security needs. TB Forum agenda and product categories are based on the actual Russian buyers demand and investments in security. TB Forum exhibition and program attract and serve security professionals within a range of verticals including oil and gas, energy, transportation, sports facilities, banking and finance sector, city management and surveillance, critical infrastructure and facilities, industrial plants, education and healthcare, retail, telecom, law enforcement and investigation.
5. TB Forum is Chinese and Taiwanese customers friendly. Groteck Business Media has been investing in creating a professional marketplace and services tailored to Asian vendors. The largest showcase partners are the Chinese and Taiwanese customers and New Era Messe Frankfurt (organizer of Secutech Expo in Taiwan, China, Vietnam and India) to provide the best and relevant services to Asian companies.
6. Open Market Place. The idea behind TB Forum is attract most cutting-edge security vendors from around the world and provide Russian buyers with the best products and solutions. TB Forum exhibitors benefit from the highest visitor quality and numbers (15000+), the best visitor per exhibitor ratio in the industry, and most advanced business support and lead generation services – before, during and after the show. 6261 appointments with customers were arranged by exhibitors at TB Forum 2013. We see 23% better results this year.
7. Premium Media Package and Support. Exhibitors get access to the primary professional security media in Russia which are part of Groteck Business Media portfolio. Interviews, expert opinions, news and announcements in Security&Safety Magazine, Secutech ru, most popular e-newsletters. Media services are included into the expo package for each exhibitor (as well as translation services from English into Russian).
8. Unique online services platform GroteckSmartEvent (GSE) – the Best ROI. This advanced web platform for sharing exhibitors' information with customers increase the quality of participation in TB Forum. GSE allows each exhibitor to inform the Russian market about their company, products, installations and expertise. Important: using GSE to gets lists of visitors who are interested in products and services. GSE collects lists of visitors before the show, during the show and even after the show, localizing information about companies from English into Russian.
9. No. 1 Security Congress is co-located and integrated into TB Forum. Exhibitors benefit from an unsurpassed level of visitors' status and budgets. Over 2500 congress attendees are decision-makers in government agencies and enterprises. 84% of security purchases in Russia are made by two types of customers. As most security sales in Russia are generated through a number of vertical markets and the government, TB Forum Congress is organized in cooperation with customers associations and supported by the Russian Government.
10. Current TB Forum owner is an expert in security, innovative trade show organizer and No. 1 professional media for the security industry. Founded in 1992, Groteck Business Media offers 12 print publications for each security segment including Security & Safety Magazine and Catalogue, VIDEO & VISION, Fire Safety Catalogue, Information Security Magazine and Secuteck.ru online service (120,000+ readers). Groteck operates the biggest security congress in Russia (2500 attendees) collocated with TB Forum. TB Forum is Groteck latest acquisition from Reed Exhibition which provides a capability to support the most efficient marketing strategies for local and global companies.