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INSIGHTS

TDSi to extend African and South East Asian market with UKTI

TDSi to extend African and South East Asian market with UKTI
TDSi is already working on extensive market research of both African and South East Asian security markets, with the assistance of the UK Trade & Investment (UKTI).

TDSi is already working on extensive market research of both African and South East Asian security markets, with the assistance of the UK Trade & Investment (UKTI). It plans to recruit new Export Business Development Managers in 2014 to ensure the business potential is realized in these key export territories.

TDSi has commissioned three OMIS (Overseas Market Introduction Service) reports from UKTI for Malaysia, Indonesia and Philippines. Its hope is to increase understanding and penetration of these emerging security markets. OMIS is a flexible business tool, letting UK businesses use the services of UKTI trade teams, located in British embassies, high commissions and consulates across the world, to benefit trading opportunities. The assistance offered can include market or sector advice, analysis of market entry strategies, support during overseas visits and the identification of possible business partners.

Managing Director of TDSi, John Davies, commented, “Whilst TDSi's roots are firmly in the UK we are always looking to grow, strengthen and maintain our export sales. Working with our international partners, who are experts in their own domestic markets, we are now in the enviable position of generating over 40% of our turnover in export sales. This figure has seen a 15% increase in the last 5 years. This provides an excellent breadth to our revenues, greater stability and healthy prospects for further growth.”

TDSi is also conducting its own in-house research project exploring new suitable markets in Africa. The research will recommend a focus on several territories, narrowed down from a wider list which includes Kenya, Ghana and Ethiopia. In the coming months Export Director Alan Hardy plans to conduct field visits with local experts in these regions with the hope to secure new export partners.

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