Founded in 2005, Truen's products are used in transportation, broadcasting, security, and city surveillance. Some of its important clients include the highway authority of Korea, the Korea Expressway Corporation (KEC), and major television and radio network Korean Broadcasting System. With various network solutions to satisfy the needs of system integrators (SI), the company is able to form good working relationships with more than 100 local SIs. Aside from possessing high tech development skills, Truen's focus on the domestic market allowed the company to achieve a better understanding of local user requirements.
Founded in 2005, Truen's products are used in transportation, broadcasting, security, and city surveillance. Some of its important clients include the highway authority of Korea, the Korea Expressway Corporation (KEC), and major television and radio network Korean Broadcasting System. With various network solutions to satisfy the needs of system integrators (SI), the company is able to form good working relationships with more than 100 local SIs. Aside from possessing high tech development skills, Truen's focus on the domestic market allowed the company to achieve a better understanding of local user requirements.
Though considered a late entrant of the industry, Truen acted as a pioneer in developing advanced technology. Not only was it the first Korean manufacturer to launch H.264 products in 2006, it was also one of the first in the industry to release a series of cameras and servers with 1,080p resolution at 60 frames per second in 2012, providing even higher resolution images in real time, and also surpassing current industry standards. Staying true to its innovative ways, Truen is also one of the first companies who are able to develop thermal IP cameras compliant to ONVIF and PSIA standards. As thermal cameras usually require higherstandards, in terms of algorithm and computing power, very few companies are able to achieve that. Upon the development of this thermal camera, the company is able to create new verticals as different industries realize its use in various applications. Being one of the first ONVIF members, Truen joined the organization in 2010. Within a year of joining, all of Truen's products became ONVIF-compliant.
Truen entered the foreign market in 2007 to market its own brand name, also with small ODM orders. With growing competition from China, Oscar Yoon, Overseas Sales Team Manager at Truen, believed targeting high-end megapixel network speed domes to be the best way to counter Chinese products saturating the low- to mid-end sector. Truen will continue the expansion of its network HD speed dome products portfolio, NVR, and 128-channel VMS. The company also plans to add intelligent functions to its cameras, so it will simultaneously possess both VMS and VCA functions.
In the upcoming years, Yoon said DVR sales will continue to drop and SDI products will face a similar fate. After all, IP surveillance products are the mainstream, with unlimited potential and room for development. Yoon also had high hopes for 3G-SDI, believing it will also have widespread adoption, as it can provide faster transfer rates of uncompressed HD video. Truen's network cameras are capable of transmitting both HDMI and HD-SDI, fitting the standards of the KEC. This user-friendly flexibility is also why Japanese customers select Truen products.