Secutech Int'l 2012: Industry Perspectives from Taiwan (Part 2)
a&s International | Date:
With a strong presence at Secutech in Taipei this year (April 18 to 20), Taiwanese exhibitors capitalized on home court advantage by demonstrating the latest products/solutions along with R&D prowess. As dark clouds of uncertain world economy continue to linger, hardware and software developers were eager and determined to promote more cost-effective but tailored solutions with good quality and reliability.
HI SHARP ELECTRONICS
Our new o fferings are complete HD-SDI solutions, including panoramic cameras with embedded defog function along with 1,080p resolution at 30 fps and mobile DVRs.
Our commitment to customers is to provide creative products, quality assurance and good service. Our main focus now is on HD-SDI products, and we are getting good feedback — mostly from Europe. The Southeast Asian market will be our next region of expansion in the near future. HD-SDI is just at an early adopting stage, and we believe that SDI will gain more market share with lower overall cost. We will continue promoting HD-SDI solutions and pursuing to be the No.1 provider in HD-SDI products by 2015.
Our marketing strategy is to promote new, creative products to current partners and keep finding new partners through word-of-mouth recommendations.
We are showcasing our latest NVR series with touch screen capability. Mouse clicking and joystick moving are very “last-decade,” so we hope this new series will “touch” customers' heart.
Also, we are collaborating with Taiwanese e-learning platform design company, Mao-Lin Digital Technology. By integrating our video/audio capability with the intuitive e-learning platform, cram school students can enjoy learning even if they cannot be physically in the classroom. To meet this unique requirement from the education vertical, our WDR and HD features are quite a perfect fit.
Another unique feature is that Mao-Lin has put a QR code into video footage to prevent end users from copying or recording the video. If students try to record with their smartphone without authorization, notifications will be sent to the corresponding school or teacher.
We are demonstrating our latest hybrid recording solutions at Secutech. Our slim series features a fanless design with low power consumption, making them fit in tight corners and run silently while requiring less power than traditional DVRs and PC-based NVRs. The series is especially suitable for ATMs, transportation and traffic/city surveillance. The most challenging part was to keep everything small in size without sacrificing functionality while retaining great efficiencies in heat emissions and low power consumption. In working with numerous network camera models, the key is to maintain great relationships with camera manufacturers. Since we do not manufacture cameras ourselves, our camera partners are more willing to share their APIs.
With the overcast in Europe and North America, we are looking for more system integrators in emerging countries, such as India. To avoid price competition, we always focus on projects instead of unit-selling. By proactively attending road shows and sharing dealer/ integrator partnerships with our camera partners, we believe we are stamping a strong impression on many key local players.
On display are our full lineup of 2- to 8-drive VioStor NVR models along with the latest VS-12100U-RP Pro VioStor NVR series available in 40, 48, 56 and 64 channels with Intel quad-core Xeon E3 processors — a wide range of options to suit various needs. We feel that the current NVR market is saturated with embedded models, so we will focus more on providing high-quality NAS and CMS solutions. Our greatest strengths are our hardware reliability, heat dissipation performance, fail-over design and easy-to-use setup. We are confident that end users can complete system setup within our six steps.
While keeping steady growth in the European and North American markets, we are optimistic about the potential in Russia, South Africa and India. We have local companies with 24/7 support to meet customers' various requirements in time.
Utechzone was founded in 1992, with automated machine vision as core technology. One of our highlighted products on the show ground is the Eye Key for access control. It features the latest pupil-tracking technology, which automatically detects where the user is focusing on. Users can enter the password/code by looking at the numbers on the screen in the right sequence and unlock the door/lock, eliminating the hassles with lost or stolen keys. Applications include credit card authorizations, ATMs, bank vaults and laboratories. Our target markets at the moment are Japan and China.
We are showcasing our latest smart-stream, region-of-interest camera feature, supreme series with WDR, fisheye camera with PTZ, vari-focal features for retail applications, and a 10-megapixel trial run.
We are also demonstrating our first 5-megapixel solution, the FD8372, which has a viewing resolution of 1,080p at 30 fps. It is equipped with a smart focus system for easy installation and maintenance. Lenses with built-in stepping motors are implemented for installers to remotely control the focal length and precisely adjust the camera focus. We are very excited about the launch and are confident that many applications, such as stadiums, parking lots and industrial warehouses, will benefit from it.
Our highlight this year is the latest D5210 dome camera, featuring 2 megapixels, 1,080p full HD, vari-focal auto-iris lens, removable IR-cut filter and IR LEDs. It is designed for 24/7 indoor surveillance with vivid image quality. The LEDs' working distance is up to 15 meters. The D5210 also offers PoE, micro SD local storage support and free bundled 32-channel NVR software.
Targeting home and SMB applications, our R&D is dedicated to making sure an intuitive user experience while maintaining stable and superb product quality. Whether in Europe, North America or emerging countries, we are seeing constant demand for quality products at affordable prices. We will keep focusing on meeting such demand and put forward products that best address customer needs.