Bestech Electronics enjoys an outstanding reputation in China for quality IR products. As it expands, the company leverages its local expertise for the international market.
Bestech Electronics was founded in 2006 in Shenzhen, China. The company has enjoyed success as a manufacturer of professional surveillance products, as well as being one of the first domestic makers of IR products. Its product line includes IR speed domes, IR pan-tilt drives, intelligent speed domes, test monitors and integrated cameras for residential applications. This comprehensive product range has developed a strong following in China. “The company’s core competence is R&D,” Hony Zeng, GM at Bestech. “investing at least 10 percent of its annual revenue into product development. Bestech’s R&D team is made up of 39 staffers, out of its total workforce of 230 employees, showing its commitment to innovation.”
Bestech Electronics enjoys an outstanding reputation in China for quality IR products. As it expands, the company leverages its local expertise for the international market.
Bestech Electronics was founded in 2006 in Shenzhen, China. The company has enjoyed success as a manufacturer of professional surveillance products, as well as being one of the first domestic makers of IR products. Its product line includes IR speed domes, IR pan-tilt drives, intelligent speed domes, test monitors and integrated cameras for residential applications. This comprehensive product range has developed a strong following in China. “The company's core competence is R&D,” Hony Zeng, GM at Bestech. “investing at least 10 percent of its annual revenue into product development. Bestech's R&D team is made up of 39 staffers, out of its total workforce of 230 employees, showing its commitment to innovation.”
The company holds multiple patents for products, external housings and software, creating new ways to perform effective video surveillance. “Our hard work has paid off,” said Zeng. “with many awards for Safe City design, recognition as a top 100 Chinese security company and nominations as one of the 100 most reliable Chinese security brands.” As China had a relatively late start in security compared to its counterparts in Taiwan, Japan and Korea, the company has redoubled its efforts to blaze its own trail. In the face of fierce competition, the company emphasizes developing its core competence to stand out from the pack.
Expansion
Chinese manufacturers who do global business must recognize the differences between the international market and the domestic one. In developed overseas regions with mature security markets, major brands have established their footprints and dominate the high-end. Zeng pointed out that setting out to understand the needs of overseas customers, distinguishing between different countries and verticals. The company tailored its marketing strategies and service for different customers, resulting in strong export sales to Europe, the U.S., the Middle East and more than 30 other countries. “Our IR speed domes and other offerings are customized for different applications and countries, showing the company's in-depth research and capability to meet client needs,” Zeng added. 
The company is proud of its Chinese background, as its local experience offers international advantages. Its staff is among its strengths, as Bestech employs highly skilled engineers and has abundant manpower. Production costs are also controlled locally at its Shenzhen headquarters, allowing the company to ship affordable solutions overseas that provide the most bang for the buck. Finally, its extensive installation experience in China translates into a valuable resource for its international partners. Bestech remains committed to its overseas clients, established a dedicated R&D and service team for international business. The team targets effectively delivering products that serve customer needs and examine local market trends in security. It also deals with customer inquiries regarding shipments, consistent product quality and packaging, resulting in win-win partnerships. Bestech upholds stringent quality control procedures, ensuring only the best solutions are delivered to its clients.