WD Purple, the company’s surveillance hard disk drive series, has enjoyed widespread popularity since its launch, thanks to the firm’s intensive marketing and education campaigns. “Some integrators use PC-type hard drives, which are not optimized for surveillance. That’s why the market needs to be educated,” said Y.
WD Purple, the company's surveillance hard disk drive series, has enjoyed widespread popularity since its launch, thanks to the firm's intensive marketing and education campaigns.
“Some integrators use PC-type hard drives, which are not optimized for surveillance. That's why the market needs to be educated,” said Y. S. Chia, VP and GM of Asia Pacific Sales at WD.
Against that backdrop, WD has worked in conjunction with its distribution partners to organize trainings and awareness campaigns to educate integrators about WD Purple. Taking the Taiwan market as an example, WD has held island-wide forums after the launch of the HDD. Each time, the seminars received enthusiastic response from participants, who were taught to go with Purple.
“We spent huge efforts to educate the market. That's why over the past year WD Purple has grown at a faster pace than our competitor,” Chia said. “We entered the surveillance market a little bit late compared to our competitor. But thanks to our marketing efforts, we have got a substantial share in the market.”
To boost its Purple line, WD launched WD Purple NV at secutech Taipei this year, which comes with capacity of 4 to 6 terabytes. It is optimized for large-scale NVR systems with more than 16 HDD bays and 64 cameras. “Whereas the standard WD Purple supports eight bays and up to 32 HD cameras, WD Purple NV can support more,” Chia said.