TVT launches TVI, ready for the huge potential in Asia markets
Editor / Provider: a&s Asia | Updated: 6/13/2014 | Article type: Hot Topics
TVT Digital Technology, having accumulated 15 years in R&D of video surveillance technologies, launched TVI, another new HD-over-coaxial solution on the market. The company claims that this one-of-a-kind technology has successfully solved the limitations of HD-SDI solutions, as well as offers an even more economical and easy-toinstall/ use solution. TVT is one of the very few companies able to provide two different types of HD-over-coaxial solutions and has also developed a complete IP surveillance product line. With 15-years experience in international business, TVT sees tremendous potential in Asia.
TVT Digital Technology, a leading Chinese video surveillance manufacturer, just launched a brand new HD-over-coaxial solution — TVI — in May, which is able to compete with other similar solutions on the market via an even more cost-efficient and easy-to-install method. The company is not new to the security industry; since 1999, the company has been focusing on developing video surveillance technologies. TVT is a technologydriven company, and its R&D investment accounts for almost 20 percent of their annual sales turnover. Now, the company has approximately 1,000 employees of which 30 percent work for R&D. To fulfill their customers' requirements in various market sectors, TVT concentrates on developing a complete product portfolio with IP, HD-SDI, and now TVI technologies. According to a report from IMS Research (an IHS company) in 2013, TVT was ranked number one in the world in terms of global shipment of HD-SDI products. With TVI, the new HD-over-coaxial solution, TVT is able to provide their customers different types of HD video surveillance products. According to Joe Qiu, Sales Director of TVT Digital Technology, TVT is one of the very fewcompanies that can offer such a wide range of video surveillance products. Currently, there are about 100 million coaxial cables being deployed in the world and each one of them is connected to an analog camera. In the next three to five years, they will all be replaced by HD cameras. However, a certain group of users, who have big concerns with the cost of re-cabling, installation, and extra network devices, will be more likely to select a more economical and easy-to-install solution to upgrade to HD, instead of adopting IP cameras directly. That is where HD-SDI and TVI really stand out. “The replacement market is huge. I don't think analog products will have any chances here since HD-SDI and TVI will quickly dominate this market by offering much more extra advantages,” said Qiu.
What is TVI?
TVI and HD-SDI both are HD-over-coaxial solutions. However, bottlenecks for HD-SDI still remain, such as transmission distance, storage, and total cost. “Fortunately, now, we've successfully developed the TVI solution, which is able to solve HD-SDI's previous problems by acquiring 90 percent of HD-SDI technology but conducting analog transmission via coaxial cable,” he said. Because TVI can convert the digital signals to analog ones, it extends the transmission distance, reduces the total cost, and takes less storage capacity. Its distance can reach from 300 to 500 meters via coaxial cables. Furthermore, TVI transmits CVBS 75ohm analog signals, with resolution in 1080P and 720P at 30 frames per second, which is hard to be achieved by other HD-over-coaxial solutions, according to Qiu. Users even can just change their old analog cameras and DVRs to TVI cameras and DVRs to get a brand new 1080p surveillance system, which doesn't require any other special knowledge or extra labor cost.
Many people might have some doubts before choosing a new technology, such as its future compatibility and availability. Qiu explained the overall benefits of using TVI to clarify these doubts in the following:
First, TVI comes from a US-based company that does not supply chips to a sole manufacturer, but eventually will also provide chipsets to other manufacturers all over the world. Customers, in the future, can freely choose their TVI suppliers due to the wide-range of supply chains for TVI on the market. Therefore, TVI is more likely to become an industry standard, not a proprietary technology/solution. As an open solution, TVI is a future-proof technology, which has high interoperability and compatibility with other video surveillance products. For example, TVI DVRs can be compatible with 720p and 1080p cameras from other brands simultaneously. These facts provide many advantages for TVT's customers, especially to reduce inventory. After all, TVI offers a very cost-efficient solution for customers, targeting the middle-to-low-end markets using coaxial cables. HD-SDI, instead, will concentrate onhigh-end markets.
TVT believes that Asia will be the first market to adopt this technology and followed by the rest of the world. In Asia, unstable bandwidth is still a headache for systems integrators to build up a reliable IP system. Meanwhile, many of them still lack sufficient IP knowledge. Both of these factors hinder the wide adoption of IP in Asia. As as result, Qiu believes around 50 percent of the installers in Asia will be more likely to find TVI easier to use. Because of the huge business potential of TVI, TVT aims to develop comprehensive TVI product portfolios. The company has already completed their TVI product line, which includes 4-,8-, and 16-channel DVRs and cameras, ranging from speed domes and box cameras, categorized by price range from high, middle, to entry-level ones, and by resolutions in 1080p and 720p.
TVT develops HD solutions of IP, HD-SDI and TVI
Because customers may have either new or retrofit projects, it is nearly impossible for them to abandon the existing analog systems or coaxial cables completely. Therefore, “as a total solution provider, we aim to provide our customers a variety of products/methods to migrate to full IP — a combination of IP, HD-SDI, and TVI products, which offer a more practical and cost effective solution,” Qiu emphasized. On another note, TVT has also established a smart home product center. Aiming to secure SOHOs, SMBs, and residential clients; the first product launch can be expected in the second half of this year.
TVT: professional OEM partner of global buyers
TVT really differs from other big names in China in that the company has focused on servicing global clients since the first day it was established. Right now, TVT has exported over 50 percent of their products to overseas markets. TVT has built strong manufacturing power through OEM, providing professional services and products to support its global clients. “Later this year, we will establish three new factories to start mass production of DVRs, cameras, and others. By which we can largely improve our lead time but increase our overall quality and fulfill our customers' requests in a timely manner. Plus, TVT's R&D team now is reorganized according to product lines, which, of course, makes the team much more market-oriented,” Qiu said. Recently, TVT has started to expand its market share in their domestic market, China, with its own brand. “Eventually, TVT will also promote our own brand in overseas markets, too,” he added.
Focusing on Asian markets
In recent years, TVT has been eyeing many business opportunities in Asia even though Asian markets are more price sensitive, compared to other markets. “TVT is able to educate and guide these Asian clients to select the proper solutions, with reasonable cost, at good timing since we have a complete range of products,” said Qiu. “More importantly, TVT finds ways to maintain quality and affordability. First, TVT will introduce some entry-level products to the Asian market. Second, we endeavor to make our products easy to install and use; therefore, we provide plug-&-play, POE NVRs, and cloud service. The TVI product line is also another example. Using TVI, installers won't meet too many difficulties because TVI works with the coaxial cables.” For TVT, Asia is quite an important market. Therefore, the company has started to prepare for its first overseas branch office in Asia. Qiu continued, the second step should be deployment of TVT's sales teams, with the ultimate goal to provide localized services and marketing.
TVT possesses competitive business propositions
From customers' perspective, choosing the ideal manufacturer usually requires meeting several criteria. First, they will evaluate how fast the manufacturer can keep up with the current technologies and the variety of products they can offer. Second, they will focus on the ratio of their products' cost versus performance. Without a doubt, Chinese manufacturers, especially, have the advantage here, compared with companies from other regions. “I would say, TVT has met all these criteria. Beyond that, the company really stands out from others since it is always taking the right approach at the right time by offering the most pertinent solutions for the market,” concluded Qiu.
TVT: Global number one HD-SDI Supplier
According to a report by IMS Research (an IHS company) in 2013, TVT was ranked number one in the world in terms of global shipment of HD-SDI products. Traditional video surveillance installers and systems integrators from Europe and the U.S. are the major clients of HD-SDI. Compared to TVI, HD-SDI targets high-end markets using coaxial cables. These clients need HD high resolution, but are restricted by their budget and previous experience, product features, and certain institutional policies in video surveillance performance, such as minimum to no latency, and high confidentiality.