Sony Electronics Asia Pacific

FOR IMMEDIATE RELEASE

Asia Pacific, 30 March 2010 - Sony has launched 16 new high-definition (HD) network security cameras, along with its full complement of HD video security technologies. Incorporating the latest technologies such as View-DR and Distributed Enhanced Processing Architecture (DEPA) Advanced, the cameras offer integrators and end users the highest quality HD images even in the most challenging environments.

The new IPELA range of HD cameras comes in three series, catering to various surveillance needs: Sony’s flagship line, the V series incorporates the latest technological advancements, such as View-DR and Distributed Enhanced Processing Architecture (DEPA) Advanced. The X Series offers cameras for unique surveillance installations. Sporting an ultra-compact housing and stylish design, the X series is used in environments that require high performance in a small footprint. The E Series includes entry-level models that combine high picture quality and a robust feature-set at a cost-effective price.

“Sony continues to reinforce its market leading HD line-up of products and solutions with the release of our latest security cameras which incorporate top quality imaging technology, to offer the highest quality images in the most challenging security environments,” said Mr. Yoshikazu Hirano, General Manager, Security Solutions Asia Pacific, Sony Electronics Asia Pacific. “To meet the increasing versatile demands in various surveillance applications, Sony will continue to enhance its video surveillance line-up with a wider range of HD products offering flexibility and ease of operation.”

The innovative technologies incorporated in several models of the HD cameras include View-DR and Exmor? sensors. View-DR technology incorporates the latest in Wide-D technology with Visibility Enhancer, and XDNR allows these cameras to provide quality HD images, even in the most challenging backlit environments. Sony’s Exmor CMOS sensors ensure the capture of high definition images in low light environments. Many of the models also incorporate in-camera analytics offering system feedback and image analysis in real time.

The new cameras are available in a variety of form factors including mini-dome, fixed/box and some with a low-profile bullet shape. Most models are also available in weatherproof and vandal-proof versions for high traffic, outdoor installations.

Complementing Sony’s new slate of HD security cameras are the SNT series encoders and NSR-1000 series storage servers. The SNT-EX104 is a stand-alone, 4-channel video encoder designed to meet a wide range of system requirements. This latest addition to Sony’s comprehensive line of network video encoders is designed to facilitate the migration from analog-based video systems to IP video surveillance. Unlike competitive encoder products, the SNT-EX104 incorporates proprietary Sony technologies including XDNR, Visibility Enhancer (VE) and Dynamic Frame Integration (DFI) that improve the quality of the analog video signal for clearer, brighter and sharper images. Additionally, the SNT-EX104 can stream 30fps in D1 resolution in JPEG, MPEG-4 or H.264 and includes DEPA Advanced analytics.

The NSR-1000 series of network surveillance recording servers provides network storage for analog, digital, HD and SD cameras. With storage capacity ranging from 500GB to 4TB, each recorder can support up to 20 cameras. These recorders utilize an open-platform design for easy setup and operation, and even works with equipment from other manufactures, including the selected Axis IP cameras. The NSR-1000 server includes monitoring and search modules that incorporate Sony’s DEPA technology to increase the accuracy of object detection capabilities.

This latest range of HD security cameras will be available in Asia Pacific from April 2010 onwards.

IPELA HD Cameras by Series
V Series
SNC-CH240 | SNC-CH280 | SNC-DH240 | SNC-DH240T | SNC-DH280 | SNC-CH140 | SNC-CH180 | SNC-DH140 | SNC-DH140T | SNC-DH180

E Series
SNC-CH120 | SNC-CH160 | SNC-DH120 | SNC-DH120T | SNC-DH160

X Series
SNC-CH210


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About Business & Professional Products Asia Pacific Company
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Business & Professional Products Asia Pacific Company (BPPA) is established as a division company in Singapore under Sony Electronics Asia Pacific Pte. Ltd. BPPA is the Asia Pacific headquarters for the B2B Solutions Business group of Sony Corporation. It markets Sony’s leading broadcast systems, professional video and audio products, as well as videoconferencing and surveillance systems in Asia other than Japan. It also provides customized business solutions, comprehensive technical support and after-sales service to help Sony’s customers stay at the forefront of their business.

Please visit our website at http://pro.sony-asia.com/security for more information.


Regional Media Contact:
Audrey Mok
Corporate Communications
Sony Electronics Asia Pacific
Tel.: －65 6544 7718
Fax: －65 6544 7711
E-mail: audrey.mok@ap.sony.com