Our strategy is to provide SDI and Effio cameras, with both CMOS and CCD options. Key markets include the U.S., the U.K., Germany and France, and we are looking to grow in South America (specifically, Brazil). Last year, price was the biggest barrier to wider adoption of SDI DVRs, but that is no longer an issue this year.
This year, we will focus on working with and developing existing partners, as well as finding new ones. With our various designs and models, we usually only give out product exclusivity, but not country exclusivity. Estimated sales growth is 30 to 40 percent, to about US$65 million, with roughly 70 percent in OEM orders and 30 percent in our own brand.