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Hirsch Adds New VP for Digital Identity Growth
Source: Hirsch Electronics 2009/11/5

Rob Zivney appointed VP Business Development.Hirsch announced it is expanding its resources for digital identity market growth by appointing Rob Zivney to the newly created position of VP, Business Development. Rob Zivney appointed VP Business Development

Hirsch announced it is expanding its resources for digital identity market growth by appointing Rob Zivney to the newly created position of VP, Business Development.

Early this year, Hirsch Electronics merged with smart card reader manufacturer SCM Microsystems. Last month, the combined company announced an agreement to acquire Bluehill ID AG, which consists of a leading group of identification technology offerings and services. Zivney, while VP of Marketing for Hirsch, has pioneered Hirsch's initiatives in identity, credential and access management (ICAM) using smart cards in vertical markets, especially the federal government sector. To assure Hirsch's position as a global systems provider of smart card-based identity solutions for access control, Zivney has accepted the new position of VP Business Development to focus on growing this business.

“I have enjoyed building the Hirsch brand and putting in place the many capable people that can carry on the day-to-day marketing activities,” Zivney said. “However, for the past few years, I really have been focused on initiatives that make Hirsch a driving force in the move to digital identities for access control. These initiatives include standards development, industry trade organization participation, market/product definition, government relations and other activities that eventually led to the merger with SCM.”

Zivney is on the Security Industry Association (SIA) Board of Directors, is the chair of the SIA Personal Identity Verification (PIV) Working Group and serves on standards committees for both SIA and ASHRAE's BACnet. He has testified before the US Congress on behalf of the security industry regarding implementation of the PIV card mandated by Homeland Security Presidential Directive 12 (HSPD-12).

“The next generation of physical, logical and network access control security requires the use of trusted digital identities,” said Larry Midland, Executive VP of SCM Microsystems and President of Hirsch Electronics. “Through the combined use of smart cards, PIN codes, biometrics and certificates, trust can be increased, leading to enhanced security of personnel, facilities and digital information. Therefore, we need to focus our management team on the opportunities for convergence that cross technological, organizational and traditional boundaries. Rob is the right man for the job.”

“Rob has the vision to bring the opportunities back to our R&D team so we can continue to create the leading edge solutions for identity, credential and access management,” Midland continued. “He has been an advocate for standards, new systems architectures, public key infrastructure, biometrics, encryption, interoperability and being first. We believe his new focus will build on his strengths in these areas and position our newly combined companies for even more growth in the digital identities arena.”

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