asmag logo
Identiv joins RAIN RFID alliance & strengthens its position in UHF market
Identiv 2018/8/15

Identiv announced it has joined the RAIN RFID Alliance. RAIN RFID technology connects billions of everyday items to the Internet of Things (IoT).Identiv announced it has joined the RAIN RFID Alliance. RAIN RFID technology connects billions of everyday items to the Internet of Things (IoT). Identiv’s membership in the RAIN RFID Alliance will enable businesses and consumers to identify, locate, authenticate, and engage each item.

Over the next several years, Identiv predicts that major markets in ultra-high frequency (UHF) transponders will include fashion and retail in which self-checkout roll-outs, in addition to traditional inventory management and asset tracking, are driving demand. Furthermore, smart logistic applications, including radio frequency identification (RFID) based baggage tagging, will grow into a larger trend moving forward. Lastly, automatic vehicle identification, as well as other e-document applications, will generate some additional significant demand.

RAIN RFID is a global alliance promoting the universal adoption of ultra-high frequency (UHF) radio frequency identification (RFID) technology in a way similar to other wireless technology organizations including NFC Forum, WiFi Alliance, and Bluetooth SIG. RAIN uses the GS1 UHF Gen2 protocol which ISO/IEC has standardized as 18000-63. The word RAIN — an acronym derived from radio frequency identification — is intended as a nod to the link between UHF RFID and the cloud, where RFID-based data can be stored, managed, and shared via the Internet. A RAIN RFID solution uses a reader to read and write a tagged item, manage the data, and take action.

Identiv’s team of experts focuses on the design and manufacture of embedded high-frequency (HF) and UHF transponders for objects, such as medical devices, books, toys, athletic apparel, and perishable food items and pharmaceuticals. Identiv’s RFID, near field communication (NFC), and inlay portfolio features various transponder form factors, including dry inlays, wet inlays, labels, and tickets. These transponders are uniquely positioned to deliver RFID connectivity to any object in the IoT market, and applications range from brand authenticity, consumer engagement, and item level tracking to tamper detection and embedded sensors. Identiv is strategically entering the UHF market with a broad range of generic designs and the intention of creating custom products in its state-of-the-art RFID lab.

“RAIN RFID Alliance is at the forefront of advocating for RFID UHF technology and truly complements Identiv’s core competencies. Together, the sky’s the limit,” said Dr. Manfred Mueller, Identiv COO. “With over 15 years in the RFID space and over a billion transponders produced, expert engineers, global presence, flexibility, quality management, and an ISO 9001 and ISO 14001 certified production facility, Identiv is positioned to consistently adapt to the needs of the market in a industry that is innovating on a minute-by-minute basis. Beyond ongoing innovation and customization, we offer the fastest delivery from design to production, and that includes the design and tuning of HF and UHF antennas. RAIN and its 163 members consistently demonstrate how RFID can be applied to any industry, and we are thrilled to join the RAIN RFID Alliance.”

Messe Frankfurt New Era Business Media Ltd. All rights reserved. 2019/10/16 print out