Anson transitioned from an access control provider to a solution provider, integrating video, alarm, access control and intercoms together. Based on a profound understanding of global demands and state-of-the-art technology, the company launched its embedded security integration products. a&s International China Best Buys talks to Bin Zhao, GM of Anson, to unveil its strengths in innovating technology and understanding the market demands.
Anson, founded in 2007, concentrated on the development of access control and was led by Bin Zhao, GM of Anson. His technical expertise comes from working more than 15 years in security. “When we set up the company, we understood that access control requires technology and innovation, which are our core competence,” said Zhao.
“We would like to deliver self-developed quality products with a better experience for our users,” continued Zhao. “We always focus on creativity instead of manufacturing me-too products.”
Technology-driven innovation has long been Anson's strength. Four years ago, Zhao gathered a group of experts with ample experience in security to develop access control solutions. “All of our R&D employees have been in the access field for several years,” Zhao said. “We continue to introduce experienced personnel in hardware and software.”
Continuous investment is another driving factor for the company's development. “We invest a major part of our profit into our R&D team to bring more technology-added solutions to market,” Zhao said.
Customized International Offering
Continued international experience gave Anson the opportunity to understand markets and product demands outside China. “At the beginning, we distributed security products for international brands in China,” Zhao said. “From these global business dealings, we enhanced our overseas partnerships and learned about international demands.”
Zhao added that customized solutions and technology investments were among the two distinct characteristics to stand out from the competition. “We decided to manufacture our access products after we have gained ample experience by working with these international brands,” he said. “We built up our own R&D team.”
To provide value-added products, satisfying customer demands was the top priority. “We apply customer demands at the stages of product design and development,” Zhao said. “With previous experience, we understand the market better than our competitors in China and provide products and solutions catering to specific needs.”
“We embed our security philosophy at the beginning of our R&D process and design integration into our products,” Zhao said. “We have spent three years developing an embedded integrated security system, the NSR, to combine all functions of access control, video surveillance, intrusion and intercoms together.”
Anson continues to improve products after their release by collecting feedback from distributors, integrators and end users. “At least 70 percent of our products are exported to markets such as the U.S., Europe and South America, and received very positive comments,” Zhao said.