Established in 1992, Yoko Technology is known for its comprehensive
product portfolio. This includes a full analog camera line,
DVRs, quad processors, portable security recorders, network
cameras, video servers and peripherals, making it a one-stop shop.
" Timely market
response, competitive pricing and a global presence in more than 70 countries differentiates
the company from others," said Paul Wang, Chairman and CEO.
STRATEGIES AND CORE COMPETENCE
In addition to a full range of H.264 DVRs, Yoko will expand its IP portfolio with a
series of megapixel network cameras in 2010. Products launched in the third and fourth
quarters of 2009 are expected to yield higher growth next year. " Our revenue is expected
to be boosted by the completion of an IP product line and overseas sales," Wang said.
China has been an aggressive player in the entry- and middle-level camera market for
the past two years, Wang noted. Focusing on innovation that adds value will allow Yoko
to position itself at the higher end of the market.
" Targeting the upscale market hasn't taken effect in 2009, as multifunctional network
cameras have not picked up in demand due to the current recession," Wang said.
Cameras will continue to bring in the largest share of revenue, with stabilizing economic
conditions leading to a sales recovery.