Sony Electronics Asia Pacific

The analog surveillance market is looking sharper and more energy efficient with Sony’s new 540TVL and 650TVL analog Box and Mini-dome security cameras— SSC-G103, SSC-G203, SSC-G213, SSC-N12, SSC-N13, SSC-N14, SSC-N20, SSC-N22, SSC-N24. These models are available in both PAL and NTSC signals. The broad line-up provides peace of mind with unsurpassed image quality, minimal energy consumption and versatile, compact designs.

Leading the new line-up, Sony’s SSC-G213, SSC-N13, SSC-N14, and SSC-N24 come equipped with the new Exview? HAD CCD II, capturing 650TVL resolution in light as low as 0.01 lx. The high resolution results in greater visual clarity, while excellent sensitivity improves video quality in low-light conditions, when businesses are typically at greatest risk.

All of the new models feature ATR-Lite Adaptive Tone Reproduction, which retrieves greater detail in images by neutralizing both high and low luminance areas – bright sunlight and dark shadows, for example, to produce an image of great clarity. iBLC helps improve visibility in low lit areas, while ATW ensures accurate white balance is maintained in changing lighting conditions. Together, these technologies create the
cleanest, most accurate images available in the analog market.

The new cameras also help save on energy consumption without sacrificing performance. Power consumption ranges from just 0.9w to 1.7w – perfect for those seeking to “green up” their operations and cut operating costs.

Blending in with the environment is equally important, and the SSC-N-series minidomes
will easily go unnoticed thanks to their compact size. The new three-hinge structure makes it easy to adjust the camera angle, giving greater flexibility and eliminating any difficulty in positioning them discreetly. Its small form factor makes it incredibly easy and fuss-free to install.

“The family of analog security cameras we are launching deliver the technological
excellence Sony is known for, but in an extremely compact and energy efficient
package,” said Yoshikazu Hirano, General Manager for Security Solutions Asia Pacific,
Professional Solutions Company (PSAP), Sony Electronics Asia-Pacific. “Offering two
form factors such as the mini-dome and box, and a wide range of features, including
high resolutions, zoom lenses, excellent colour, B/W sensitivity, and more, Sony is
effectively meeting the security needs of virtually every business and organisation in the
region.”

The new cameras will be launched at Secutech 2011, Taiwan’s largest electronic
security exhibition, taking place from April 20 – 22, 2011 at the Nangang Taipei World
Trade Centre in Taipei, Taiwan. These products and the rest of Sony’s security
technologies will be on display at booth K808-K813.

ENDSAbout
Professional Solutions Company (PSAP)
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Professional Solutions Company (PSAP) is established as a division company in Singapore under Sony Electronics Asia Pacific Pte. Ltd. PSAP is the Asia Pacific headquarters for the Professional Solutions Group of Sony Corporation. It markets Sony’s leading broadcast systems, professional video and audio products, as well as videoconferencing, medical and surveillance systems in Asia other than Japan. It also provides customised business solutions,comprehensive technical support and after-sales service to help Sony’s customers stay at the forefront of
their business.

Please visit our website at http://pro.sony-asia.com for more information.
For more information, please contact:
Joy Yap
Corporate Communications
Sony Electronics Asia Pacific
Tel.: +65 6544 7713
Fax: +65 6544 7711
E-mail: joy.yap@ap.sony.com