Inaugurated in January 2009, Craig Sandness, the new MD for Asia Pacific, HID Global, aims to achieve great results with his team in the region, by leveraging the company's internal strengths across all business areas. So far, preliminary feedback has been "incredibly positive."
The first thing that Craig Sandness, MD for Asia Pacific, HID Global, did when he took over as the new regional head was to spend the first several months traveling extensively throughout the region, to find out what more the company can bring to its customers. "Like many companies, HID faces the challenge of expanding its presence into new markets," Sandness described. "A global recession forces an organization to step back and evaluate whether it is currently focused on the 'right things.'"
For HID, the right things must result in bringing increased value to its customers. "We must provide innovative security solutions, convenience and TCO advantages to our customers," Sandness said. To remain innovative and competitive, an internal team, named HID Connect, continuously works with the company's engineers and channel or solution partners to develop new, exciting, interoperable solutions. For customer convenience and maximum TCO, all solutions must be easy to use, require little maintenance and deliver the best product performance-to-price ratio. At the same time, the company must remain flexible and easy to do business with.
The company's install base and market share in the physical access control solution (PACS) space provide a foundation to the introduction of HID's new logical access control solution (LACS), HID on the Desktop. "No other company in the world is in as unique of a position as HID to provide a single credential to address both PACS and LACS requirements. The new HID on the Desktop solution is very affordable and easy to use." The solution allows a card originally purchased for a physical access control application to expand its usage to also fulfill a logical access control need.
Evolving with Times
HID is a much different company today as compared to just three years ago. "Each function within our organization serves as a link in a chain that I refer to as our 'corporate system.' Our success depends on the collaboration of each of these functions as well as our customers," explained Sandness. "Our success should be attributed to the outstanding engineering, sales and marketing efforts, both internally and with our channel partners, to maximize the results of all these great developments."
While cards and readers for the PACS market remain at HID's core, the company's ability to deliver secure identity solutions has expanded into many additional markets, including LACS, networked access control, secure issuance, e-government, food and animal ID, industry and logistics, and cashless vending. "Meanwhile, our Connect team is bringing HID technologies to new applications on a daily basis, building on an already strong brand name that provides quality products at affordable prices."
For sure, the company will continue to change the security landscape in the Asia-Pacific region by offering scalable, innovative solutions that address the increasingly complex challenges faced by users today.