IDTechEx Announces Report on RFID Forecasts, Players and Opportunities for 2009-2019 announces that a new market research report is available in its catalog


This report is the summation of extensive research including interviews with RFID adopters and solution providers in the various RFID applications, giving an unprecedented level of insight into the total RFID industry and what is really happening.


In 2009 the value of the entire RFID market will be US$5.56 billion, up from $5.25 billion in 2008. This includes tags, readers and software/services for RFID cards, labels, fobs and all other form factors. By far the biggest segment of this is RFID cards, and $2.57 billion of the total $5.56 billion being spent on all other forms of RFID — from RFID labels to active tags.


The tagging of pallets and cases as demanded by retailers (mostly in the US) will use approximately 225 million RFID labels in 2009, but IDTechEx sees take off in retail outside mandates, such as from Marks & Spencer and American Apparel, where 200 million tags will be used on apparel in 2009. RFID in the form of tickets used for transit will demand 350 million tags in 2009. The tagging of animals (such as pigs and sheep) is now substantial as it becomes a legal requirement in many more territories, with 105 million tags being used for this sector in 2009. This is happening in regions such as China and Australasia. In total, 2.35 billion tags will be sold in 2009 versus 1.97 billion in 2008.


This comprehensive report from IDTechEx gives the complete picture with detailed forecasts at a price unmatched by others.


Using new, unique information researched globally by IDTechEx technical experts, IDTechEx analyzez the RFID market in many different ways, with more than 180 tables and figures. They include detailed 10-year projections for EPC versus non-EPC, high value niche markets, active versus passive, readers, standards, markets by frequency, markets by geographical region, label versus nonlabel, chip versus chipless, markets by application, tag format and tag location. Cumulative sales of RFID are analyzed as are the major players and unmet opportunities. It covers the emergence of new products, legal and demand pressures and impediments for the years to come.


Which sectors are booming and which are under performing? This report examines each sector in turn. Those doing well in numbers sold are sometimes much less impressive in dollars taken and vice versa.


Highly Profitable Niche Markets Analyzed


Major players now and in the future in the various parts of the value chain are identified and the big orders and milestones now and in the future are analyzed. Of course, not everyone will want to serve the severely price constrained, highest volume markets. For them, we examine many niches of at least one billion dollars potential that are emerging and many smaller opportunities where there is even less competition. They include:


  • Passports in the face of new terrorism resulting in new laws
  • Livestock and food traceability in the face of new laws, bioterrorism, avian flu, BSE, fraud with subsidies etc.
  • Intermodal containers (Smart and Secure Tradelanes and other initiatives)
  • Health care
  • Those in prison and on parole
  • Ubiquitous sensor networks (USN), for warning of natural disasters, military and other purposes


Forecasts have taken into account the global economic slow down. Looking at the range of applications, the biggest projects, which tend to be government led and are usually profitable for suppliers involved, are unlikely to reverse. For example, governments will not stop tagging passports or cattle to save money. Governments do not need a fast return on investment. In industry, RFID is being applied where it can demonstrate a fairly rapid return on investment. We expect the smaller funds available to companies will result in some projects being delayed, but some companies will use this to their advantage and adopt RFID where the paybacks are compelling for competitive advantage and to increase sales.

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