Bosch India, known for its technology prowess in the automotive market, has entered the Indian consumer retail space with the launch of its first home appliance store in Bangalore. It's also Bosch's first retail store in the world. "On a global level, this is the first store where Bosch home appliances, power tools
Bosch India, known for its technology prowess in the automotive market, has entered the Indian consumer retail space with the launch of its first home appliance store in Bangalore. It's also Bosch's first retail store in the world.
"On a global level, this is the first store where Bosch home appliances, power tools and security solutions will be retailed under one roof," said Vijay Pandey, VP, Power Tools Division. Bosch entered the Indian home appliance market 2 years ago with a range of refrigerators, dishwashers, washing machines and dryers, but was present through organized multi-brand electronic retail channels. "Our success in India has been tremendous. At the moment we are the market leader in imported refrigerators," added Steinborn.
"India is a very different market where you have this concept of independent brand stores. And this concept of exclusive brand stores for Bosch is unique globally," said Michael Steinborn, director, head of business development Asia, BSH (Bosch and Siemens Home Appliances Group).
BSH is a joint venture company that Bosch has with Siemens AG that is the largest manufacturer of home appliances in Europe and the third-largest home appliances manufacturer worldwide.
With a plan to open 10 retail stores by the end of next year across Bangalore, Mumbai, Chennai, Pune and Delhi, Bosch will be taking on the likes of South Korean majors Samsung and LG, and US-based Whirlpool, all of who have gained significant market share over the last decade.