Milestone’s global strategy is to build a community, not picking who should be part of it, but creating a homogenous world where partners are connected with each other and the company is a part of it.
Milestone System's global strategy is to build a community, not picking who should be part of it, but creating a homogenous world where partners are connected with each other and the company is a part of it.
Speaking to a&s on the sidelines of a recent event where Milestone launched its new office in Singapore, Kenneth Petersen, Chief Sales and Marketing Officer for the company explained that the strategy is well-received worldwide across segments.
“It’s not up to us to push partners into the community, but so far we are fortunate that we are well received all over the globe and in all main segments: analytics, storage and so forth,” said Petersen.
However, the company pointed out that it is still early in its community development venture, which depends largely on market requirements. Moreover, the community is not necessarily Milestone-centric, they are only one of the nodes in the system.
“In terms of support we are rolling out several solutions that will make the communication between partners easier,” Petersen said. “For example, we want to develop a market place that will make solution selection easier, if you have a specific requirement, using the market place you will be able to quickly find the right solutions that fit your needs.”
In addition, the company is expanding its MIPS program. This is an annual event held in the first quarter of each year and sets the direction for Milestone for the year. Next year the company will have three of these (Americas, EMEA and APAC). Petersen said this is an opportunity for Milestone to further deepen partnership, and let people across borders and verticals meet and discuss.
“We also make sure to include the community in the advisory board to lead this in the right direction, create a framework that defines how you become part of the community,” Petersen added.
Clearly, the global strategy has been working in Milestone’s favor as the company has been seeing steady growth. According to Petersen, over the past 10 years, the company has had a CAGR of 26 percent. Last year alone, it was over 30 percent, which was about three times that of the general market growth.