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Making the best use of VCA in retail

Making the best use of VCA in retail
In order for retailers to take maximum advantage of business intelligence, it is critical to understand the power of using video analytics in combination with each other versus with only one stand-alone analytic.
In order for retailers to take maximum advantage of business intelligence, it is critical to understand the power of using video analytics in combination with each other versus with only one stand-alone analytic.
 
Uma Welingkar, VP of Product Management at 3VR gave some specific examples of different segments in retail business and their proper utilization of VCA.
 
For merchandising, motion detection and dwell time analytics combined with directional heat maps can illustrate the flow of customer traffic in retail locations.
Marketing management can leverage demographic information such as age and gender, obtained using video analytics, to help determine which local promotions drive th...
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